Washington Football Team will unveil new name and logo in early 2022, per report

(CBS Sports) — The Washington Football Team dropped its previous nickname, which remained in place for nearly 90 years, ahead of the 2020 NFL season. The team will continue to use its current nickname and be known as the Football Team through the 2021 campaign. But team president Jason Wright tells The Washington Post‘s Nicki Jhabvala that a new name is finally around the corner, with an expected early-2022 unveiling.

“The team hired Code and Theory, a digital creative agency, to guide it through the rebranding process, which has included 40,000 submissions from fans, multiple focus groups, surveys and a digital rollout to give fans insight into the process,” Jhabvala writes. “The new name and logo will be revealed in early 2022, Wright said, and will retain the traditional burgundy and gold colors that are entrenched in the team’s history.”

Washington has been soliciting fan feedback for a potential name change ever since announcing its temporary swap prior to 2020. After completing the 2020 season, Wright and others suggested Football Team could stick as the club’s permanent nickname, but his latest update confirms a new name is, in fact, on the way. Click here to read the source article nickname

Rising Dough

Rising Dough - the question(s) that we need to think about from the reading.How expensive do you think it is for an organization to go in limbo while going through a name change like the Washington Football Club, why? Is the WFC losing marketing money and brand recognition while this is going on?

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