TV Ratings: ‘Sunday Night Football’ Hits 9-Year High with Tom Brady’s New England Return

The game between the Tampa Bay Buccaneers and New England Patriots draws more than 28 million viewers.

(The Hollywood Reporter) — Tom Brady’s first game against his long-time team drew a huge audience for NBC on Sunday night.

Brady and the Tampa Bay Buccaneers’ 19-17 win over the New England Patriots delivered the biggest Sunday Night Football audience for NBC since late 2012 and is on track to be the second most-watched game in the 15-year history of the franchise.

Based on time zone-adjusted fast national ratings from Nielsen, the game drew 27.2 million viewers on NBC and 28.5 million across all platforms. The 1.3 million viewer average (via Adobe Analytics) on Peacock and digital and mobile properties for NBC Sports, the NFL, the two teams and Yahoo Sports is the largest for any NFL game on NBC (not including Super Bowls).

The fast national ratings do not include out of home viewers; NBC’s TV audience will likely improve some in the final nationals, due for release Tuesday morning.

Sunday Night Football has only drawn a bigger audience once — a Dec. 30, 2012 game between the Dallas Cowboys that decided the NFC East title averaged 30.3 million viewers. Sunday’s game is currently up by a whopping 80 percent over the same week last year (15.08 million viewers). More than a third of TV homes that had their sets on Sunday night watched the game, per Nielsen, the largest share in SNF‘s history. Full Loaf Hot Link ratings Original Article By: Rick Porter

Rising Dough

Rising Dough - the question(s) that we need to think about from the reading.Why are television ratings so important? What are television ratings used for? Why were the ratings so high for the Bucs/Patriots game, was it only because of Tom Brady or was there another reason?

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3 thoughts on “TV Ratings: ‘Sunday Night Football’ Hits 9-Year High with Tom Brady’s New England Return”
  1. Television ratings are important because that will help determine how much the NFL wants to charge companies to broadcast or stream their games because the more people that watch their games, the more they can charge these companies to make profit. The television ratings were high partly because of Tom Brady but mainly because of the fact that Tom Brady was going against his former team who he had been with for around 20 years and won 6 Super Bowls with and is now competing against them. Many people wanted to see the outcome and he had set a record for leader in all time passing yards after surpassing Drew Bree’s that same night.

  2. Why are television ratings so important? What are television ratings used for? Why were the ratings so high for the Bucs/Patriots game, was it only because of Tom Brady or was there another reason? Television ratings are so important because of sponsorships and commercials. It will also show how much to charge broadcasters. The ratings were so high for the Bucs/Patriots game because of Tom Brady. Only because of Tom Brady.

  3. why was the ratings for the bucs/patriots games , was it because of tom brady or was there another reason of the ratings.

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