Disney World Will Charge Up to  to Skip Lines at Most-Popular Rides

(Bloomberg) — Walt Disney Co. will charge theme park guests as much as $15 a ride to get on an express line at its most-popular attractions, including Star Wars: Rise of the Resistance in Florida.

The company announced additional pricing Friday for Genie+, a broad ride reservation system it introduced in August. The extra charges for fast access apply to as many as two rides at each park and will vary based on the attraction and date. A reservation at the Seven Dwarfs Mine Train at the Magic Kingdom resort will cost $10 on Tuesday and $12 on Saturday, for example.

Disney, the world’s largest theme park operator, has been looking for ways to minimize crowding and wait times at its resorts, while generating additional revenue. The Burbank, California-based company introduced variable ticket pricing in 2016 that charged guests more for tickets during the most popular days. Prices range from $109 to $159 a day per guest.

Genie+ costs an additional $15 a day per guest at the company’s Florida theme parks and $20 a day in California and allows guests to access shorter lines at more than 40 rides in Florida and 15 in California. Guests can reserve a time to enter through a shorter line, the Lightning Lane.

Customers who choose the option for individual rides aren’t required to buy the broader $15- or $20-a-day pass. The rides available for individual purchase won’t be the same as those included in the pass.

Genie+ will debut Oct. 19 at the Florida parks. A date for California hasn’t been released. A related free Genie app provides updates on wait times and dinner and show options. 

“We’re really focused on how we max the guests’ desires or what they want to do, and what we have available and what the capacity is,” said Gary Daniels, a Disney vice president of digital experience. “If you wait until later in the day, that attraction actually has less of a wait.” Guests still will be able to get on rides without paying additional fees, he said.

Genie+ replaced a free option called FastPass, which also allowed guests to reserve a spot in line. Many fans responded negatively to the idea of paying for something they used get for free.

Other theme parks, including Comcast Corp.’s Universal Studios and Cedar Fair LP’s Knott’s Berry Farm also charge guests extra to enter shorter lines. Disney has been offering the option at its resorts in Paris and Shanghai. Full Loaf Hot Link prices Original Article By: Christopher Palmeri

Rising Dough

Rising Dough - the question(s) that we need to think about from the reading.Is the express line at Disney truly an express line? What is the thought about the additional cost for the express line? Why is Disney raising the price?

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3 thoughts on “Disney World Will Charge Up to $15 to Skip Lines at Most-Popular Rides”
  1. The express line at Disney isn’t really a good thing because you still have to wait in line for the ride your just paying to go in a different line that takes “less” time. Disney is raising their prices because since covid, they haven’t really gotten much money because of people staying home. They need to make more money to keep the business running so they’re raising prices

  2. The express line in Disney is just people paying to go through a smaller line as a lot of people pay it thinking they won’t have to wait at all. The price is going up because of covid and Disney is trying to make more money to recover from last year. But I don’t think the express line will get a lot more shorter because of the price change.

  3. If you think about it the express line is not really an express line because if a lot of people buy the express line badges it’s not gonna run as smoothly as you think. It’ll just basically be a regular line just a little faster because it’s Disney and there’s way more people. The additional cost will probably take people back a little bit because if it’s extra money people have to spend and they like to save so I’d like to see how that goes. Disney is probably raising its prices because of Covid and the decrease of customers the last few years so they’re trying to redeem that.

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