Chipotle Touts Food Quality, American Farmers in First Super Bowl Ad

Super Bowl’s first ad is up! Drum roll for Chipotle’s new ad: Can a Burrito Change the World?

In the ad, the company highlights its food quality and how that stems from the companies sustainable farming practices. Apart from putting a spotlight on this, it also puts a spotlight on American farmers.

In a statement, Chris Brandt, the Chief Marketing Officer said:

We thought it would be a great chance to talk about what our food philosophy is, and we also wanted to draw attention to the plight of farmers because being a farmer today has never been more difficult — even before COVID.

The ad has been expected to cost about $5.5 million, but Chipotle isn’t worried about that, they said it was more about building the brands reputation and helping consumers see what their standards as a brand are.Full Loaf Hot Link

Are you excited to see what other ads are played during the Super Bowl? Which companies ad are you most looking forward to seeing?

To read the full article, click on the “Full Loaf” image above! Come back after and let us know your thoughts!

By Jorge Sanchez

Writer at Today's Dough since January 2021. Jorge is involved in organizations such as FCCLA and DECA, where he holds various leadership positions. Jorge serves as the 2021-2022 Florida FCCLA State President, and 2021-2022 JHS DECA Vice President of Project Management. He currently attends Jefferson High School in Tampa, FL, and participates in the Business and Finance Leadership Academy.

2 thoughts on “Chipotle Touts Food Quality, American Farmers in First Super Bowl Ad”
  1. Yes I’m very excited to see this ad I love eating at chipotle. I think this new super bowl that they are creating will be a great idea. I am also excited to see which other ads will be participating in the super bowl. I’m looking forward to MM, and other small liquid companies.

  2. I am very excited to see the chipotle ad, I guarantee its great just like their food. I love the idea to promote the ad during the super bowl. This could be very beneficial. I am also excited to see the other ads as well.

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