Super Bowl’s first ad is up! Drum roll for Chipotle’s new ad: Can a Burrito Change the World?
In the ad, the company highlights its food quality and how that stems from the companies sustainable farming practices. Apart from putting a spotlight on this, it also puts a spotlight on American farmers.
In a statement, Chris Brandt, the Chief Marketing Officer said:
We thought it would be a great chance to talk about what our food philosophy is, and we also wanted to draw attention to the plight of farmers because being a farmer today has never been more difficult — even before COVID.
The ad has been expected to cost about $5.5 million, but Chipotle isn’t worried about that, they said it was more about building the brands reputation and helping consumers see what their standards as a brand are.
Are you excited to see what other ads are played during the Super Bowl? Which companies ad are you most looking forward to seeing?
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