It was 4 a.m. and a trickle of Russians had already begun lining up outside the building in the freezing winter cold, hours before opening time.
When the doors opened, hundreds of hungry, bundled-up Muscovites rushed in for their first-ever taste of this alien creation: the Big Mac.
It was January of 1990 and Mcdonald’s was opening its very first restaurant in the Soviet Union, becoming one of the few Western companies to breach the Iron Curtain in its final days as it slowly opened up to the world.
At that time, Russians were hungry. In the literal sense. Stores frequently ran out of……[read more]
How is the departure of the burger chain going to affect the Russian economy as well as the culture? Can this lead to the departures of other western companies from Russia, explain?
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