Back in August of 2019 Sinclair Broadcast Group purchased the Fox Regional Sports Networks (RSNs), 21 Regional Sports Networks and Fox College Sports from Disney for $9.6 billion. Sinclair has now partnered with Bally’s Entertainment to do a rebrand of all the network names.
This past week, Sinclair and Bally’s Corporation released a joint statement alongside a new logo and new names for Sinclair’s owned and operated regional sports networks. The two companies announced a partnership that led to the rebranding in November. The new names and logos will replace the current FOX Sports branding in the coming months.
What will rebranding do for the RSNs? Do you think that the rebranding will help generate viewership in these markets? Explain.
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