A variety of youth sporting events will come to the ESPN family of networks this summer thanks to an increased partnership between GEICO’s Summer Series and the worldwide leader in sports. Beginning next week, ESPN will provide live national coverage of elite youth sports with the GEICO Summer Series, including boys baseball, boys and girls basketball, and lacrosse. Each of the four events will either air on ESPNU or stream live on ESPN+.

The GEICO High School Baseball National Championship features eight elite baseball teams chosen to represent the states of Arizona, California, Florida, Illinois, Louisiana, Mississippi, Nevada, and Texas.

The eight teams will play…….[read more]

Rising Dough

What is the gain of adding youth sports programming to the ESPN family of networks? How does youth sports programming compare to collegiate and professional sports programming?

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