In 2019, Wawa CEO Chris Gheysens told a crowd at the National Restaurant Association Show that he considered its stores “as a restaurant-to-go.” Since then, convenience stores have made large strides in their offerings. Last year, 7-Eleven opened a store in Manassas, Virginia, that features two restaurants, while Wawa tested a dinner menu in 2020 across hundreds of stores.
These efforts may be paying off as consumers perceive c-stores in a similar light as QSRs. C-stores may even have a bit of an advantage in their ability to offer a broader range of items, which allows for more one-stop shopping. According to Bluedot’s survey of more than 1,500 U.S. consumers, over 50% purchase snacks at c-stores, while 20% buy grocery items and 16% get alcoholic beverages.
Another benefit c-stores may have is that they typically generate a captive audience of…….[read more]
Why haven’t c-stores taken advantage of their consumers in the past by becoming more of a QSR? Who are the customers of a c-store and would they consider their stop to fill up for gas and get a quick meal at the same time, explain?
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