The 2021-22 NHL season is in the books, and the Avalanche’s six-game Stanley Cup Final victory over the Lightning delivered mixed (but mostly alright) results.
The Final averaged 4.6 million viewers over the six games on ABC, up from both 2020 and 2021. However, per the detailed viewership history at Sports Media Watch, the series was down from each of the three series from both 2013-2015 and 2017-2019. But to be fair, the gap between 2022 and the series in 2014, 2017, and 2018 was only better by single digits.
More caveats: out-of-home viewing was included in the viewership data this year, while it was not for every series prior to the pandemic. Also, this year’s series all aired on ABC broadcast TV, while during the NBC deal, two……..[read more]
What is it about broadcasting live events on a national broadcast network versus on cable or subscription streaming that attracts viewers? What will TNT have to do next year to attract viewers to watch the Stanley Cup on their network since it is a cable network?
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