Bud Light reunites brand ‘legends’ in return to Super Bowl

Bud Light’s role in the Super Bowl has been established for years. This year, the Anheuser-Busch brew is keying into nostalgia with appearances by characters from its popular past commercials, reuniting them on a mission to save the Bud Light.

Bud Light is among several AB InBev brands participating in the national broadcast, including spots from Bud Light Seltzer Lemonade, Michelob Ultra, and Michelob Ultra Organic Seltzer. Stella Artois and Cutwater Spirits will both advertise regionally during the game. 

Meanwhile, Bud Light’s “legends” ad also taps into the popularity of superhero movies, beginning with a movie poster styled as a blockbuster film.Click the Full Loaf icon to read the source article in a new window.

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