Kellogg’s Rice Krispies gets ‘spooky season’ makeover with orange-colored cereal | FOX Business

Orange in autumn represents the color of pumpkins, fallen leaves … and now Rice Krispies.

Kellogg’s new Rice Krispies Shocking Orange Colored Cereal is hitting the supermarket shelves this August, according to a press release.

In the spirit of the spooky season, Kellogg’s is encouraging consumers to make the most of the new orange-colored cereal by creating fun and unique fall-themed treats.

Sadie Garcia, director of brand marketing at Kellogg Company, said in a statement that the new product makes it “easier” for families to embrace the popular treat-making season of Halloween…….Full Loaf Hot Link[read more]

Rising Dough

Rising Dough - the question(s) that we need to think about from the reading.How will altering a product affect sales? What is the benefit of modifying a product for a holiday or a season?

*Click on the “Full Loaf” icon to read the full article! After you read the full article, come back and tell us your thoughts.

4 thoughts on “Kellogg’s Rice Krispies gets ‘spooky season’ makeover with orange-colored cereal | FOX Business”
  1. When the product sale is altered It can go down or up depending on the price and how much of the item is getting sell and when you modify a product on Holiday or season you can make it %50 percent off and more people will buy it maybe twice as before.

  2. altering products to fit a holiday or season is likely to increase the sales of said product. If it’s near Halloween time, consumers are very much likely to buy a Halloween flavoured cereal, rather than the normal. not only because of the season appropriacy, but also because consumers tend to want to buy limited products, just to try them out.

  3. making a spooky season cereal will increase sales on it because its a seasonal product so people will want to get it.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.