Forget chips, Ford is running out of its Blue Oval badges | AutoBlog

Ford has been forced to hold back deliveries on some models because it is running out of badges — yep, the Blue Oval that adorns their vehicles inside and (sometimes) out. Some individual model emblems are also in short supply, the Wall Street Journal says, and unlike bandits in the Sierra Madre, Ford execs believe very strongly that they need those stinkin’ badges. 

Per the report, Ford’s recent supply-chain issues are largely related to non-semiconductor components, meaning chips are no longer the driving concern. Ford executives were presented with the option of supplementing badge production (and perhaps other parts, though this was not specified) with 3D-printed substitutes, however concerns about meeting quality standards reportedly sidelined the proposal. The shortage is hitting the company’s F-Series pickups the hardest, which may explain why they’re again stacking up in auxiliary holding lots

While many supply chain issues stem from logistical congestion far from home, Ford’s headaches could be at least partly to blame on local suppliers………..Click here to read the source article[read more]

Rising Dough

Rising Dough - the question(s) that we need to think about from the reading.How can substitute parts affect the image of a company if a supplier cannot supply the proper parts?

*Click on the “Full Loaf” icon to read the full article! After you read the full article, come back and tell us your thoughts.

One thought on “Forget chips, Ford is running out of its Blue Oval badges | AutoBlog”
  1. In the case of Ford, substitute parts will negatively affect the company’s image, but not to a far extent. For people who care about detail, I think they will hold off buying a ford until the company can get more traditional badges; otherwise, as long as it looks kind of like the original badge, and is just as durable, people probably won’t care. I think it looks bad for the company, but this shortage could lead to innovations in Ford’s manufacturing process. For example, Ford might turn to 3D printing parts, which could make the parts cheaper to manufacture and eliminate the shortage of those parts. Other companies might follow, and it could become a trend in the automotive industry; in which case the company might have a better image in the end.

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