The Super Bowl is the biggest television event of the year. This year’s big game was the lowest watched Super Bowl since 2007. That game attracted 93.1 million viewers. Super Bowl LV attracted 96.4 million viewers.
Though overall viewership was down. 5.7 million viewers per minute via streaming through CBS All Access. The CBS app had issues during the game, which could have had a negative impact on the ratings.
Audience numbers dropped as the lopsided score increased, and for the most part continued to decline through the rest of the game.
This marks the second time in three years the game failed to eclipse 100 million TV viewers. The 2015 game between the New England Patriots and Seattle Seahawks remains the most-watched game with roughly 114 million viewers.
Why do you think viewership was down for Super Bowl LV? What impact does lower viewership have on advertisers?
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