Kia’s Logo Is So Confusing That 30K People Google ‘KN Car’ Every Month | The Drive

Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo and it is the new look. There’s just one problem: people can’t seem to actually read it on a car.

I know that you’re thinking that a single Reddit post doesn’t prove that people are confused. But dear reader, it’s not just one Reddit post (there are a fewactually). According to search engine trend statistics, it turns out that around 30,000 people in the U.S. are actively trying to figure out what the “KN car” actually is…every single month…….Click here to read the source article[read more]

Rising Dough

Rising Dough - the question(s) that we need to think about from the reading.Why are logos so very important to a company? How do logos affect a company’s income statement?

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