Lancia, the Italian car company owned by Stellantis alongside Fiat, Chrysler, Citroën, Vauxhall, and Peugeot, is being revived as an electric car brand. The company announced plans to produce three electric vehicles between 2024 and 2028: a new Ypsilon, a new Delta, and an unnamed “new flagship.” The brand is also getting a new logo, the eighth in its 116-year-long history, which harks back to its 1957 design.
By 2028, the plan is for Lancia to exclusively sell…….[read more]
How important is a brand’s logo? Why do companies change logos over time instead of keeping their founding logo? What companies today still have their original logos, and haven’t changed them?
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One thought on “Italian car company Lancia is being reborn as an EV-only brand | Its first electric car will launch in 2024. | The Verge”
A brands logo is important because that is how people recognize where the item came from. Companies change their logos overtime to keep these interesting and keep people interested when they see it.