What’s in a name? When you are a carmaker, the answer is everything. Arguably, people buy a BMW or a Benz at least as much for the name as for the car itself, and the same goes for Corvette. In terms of brand value, Corvette is among the auto industry’s most heralded and valued nameplates, and yet it currently only pulls a small percentage of the potentially huge profit. But according to those in the know, this is going to change.
What kind of success do you think a Corvette brand will have? Why do you think that GM is making a brand for Corvette separate from its other brands?
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