As the new year rolls in and the NFL season is into the playoffs, so too does a new wave of internet memes. This season’s ads for Burger King have proven to be the source of one of the most earworm-y tunes circulating the internet. The 15-second commercial features a man singing the familiar “Whopper, Whopper, Whopper, Whopper, Junior, Double, Triple Whopper” jingle in a staccato manner.
The song, titled “You Rule”, is a modern adaptation of Burger King’s original jingle “Have it Your Way” from the 1970s. That song was just as popular as this one and just as likely to be embedded in the brains of viewers. Accompanied by mouthwatering visuals of the signature burger and happy customers, the song has become a certified earworm.
The tune is catchy and has been slowly but surely making its way through the collective unconscious of the American public. It has gone beyond basic advertising and into the realm of virality. The song has become so popular, in fact, that it has been picked up by radio stations, covered by YouTube and TikTok stars, and featured in a myriad of remixes.
The new “You Rule” jingle is a playful, lighthearted reminder that the Whopper reigns supreme. As it continues to spread its way across the country, we can only hope that it never stops being the catchy, delicious anthem it is today……. [read more]
What makes a jingle catchy and memorable? How do jingles affect sales of the product that they represent?
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2 thoughts on “Burger King’s inescapable ‘Whopper’ jingle has become a viral phenomenon | Today”
If a jingle rhymes and has a good beat than I believe it is a good jingle. Also, if the jingle is relatable, I feel like I would remember it more. A jingle would stay in the consumers mind constantly reminding them about it. Which could make them go to that establish more helping sales.
The jingle is catchy with its rhythm and repetitive words. People actually consider eating at a place because of a jingles status because they think its cool.