Walmart+ launched in mid-September. For the yearly or monthly fee, the program offers members unlimited free delivery from stores, fuel discounts and an array of shopping tools. Walmart+ incorporates Delivery Unlimited, a subscription-based grocery delivery service launched in the fall of 2019 that offered unlimited free deliveries on orders of $35 or more for an annual $98 fee or a monthly $12.95 fee.
Today, Walmart announced that the $35 minimum order size remains in effect for Walmart’s free curbside pickup service; standard delivery service, which carries a $7.95 or $9.95 fee per delivery; and Walmart+ delivery of groceries and similar items, with free unlimited delivery for a $98 annual or $12.95 monthly fee.
Why is Walmart getting rid of the $35 minimum? Will this increase online grocery orders for Walmart or will shoppers still use Instacart, Shipt, and Prime over Walmart Express delivery?
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Regardless if Walmart gets rid of this policy or not people will still shop because that’s where vast majority of the population shops for groceries.
Some people will somehow try to beat the system. But walmart made a strategic move by still charging a extra 8 to 10 dollars. Also give others a option to pay 98$ yearly or $12.95 monthly.