Although historically Netflix has not cared about users sharing their passwords, a new test may show that they are starting to care.
Some users as they sign-in are being shown a prompt with some new text. The new text says “If you don’t live with the owner of this account, you need your own account to keep watching.” Netflix says that this prompt was made to “ensure that people using Netflix accounts are authorized to do so.”
About 1/3 of Netflix users share their passwords with friends and families according to research from Magid. Though it is unlikely that Netflix will expand this test, it may just be done to make sure accounts are secure as well as encouraging people to subscribe with their own accounts.
Should Netflix be worried about users sharing their passwords? Why or why not?
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