(AP) – As the minutes ticked closer to the green flag, Roger Penske took in the pageantry from a perch overlooking the Indianapolis Motor Speedway he owns. Then he glanced at his watch.
Time to throw open the doors and usher in thousands of Indianapolis 500 fans wearing checkered flag masks and shorts and let them cut loose.
“I’m ready to go. We’ve been waiting a year and a half for this,” Penske said.
The largest crowd in the world for a sports event showed up in joyous force on Sunday, 135,000 of them packing the stands at Indianapolis Motor Speedway. It was only 40% of capacity — that was the figure deemed safe in the pandemic — but it felt like a full house nonetheless.
The pork tenderloin line? Long. The merchandise shop lines? Long enough to stretch outside the store and mesh with the concession lines. Pit road. Packed. Parking lots. Full. COVID-19 concerns. About none.
The public address announcer asked fans to salute the field of 33 cars as they zipped around the illustrious track on the warm-up lap. Thousands and thousands of fans doffed their caps and roared in approval of the drivers. Banned from the track last August, as a delayed Indy 500 became an empty Indy 500, Sunday’s race seemed to serve as a symbolic milestone that sports in the United States is truly back and open for business.
Indy fans and dignitaries mixed with NFL players, pro wrestlers and social media celebrities at the Brickyard. Josh Richards, who boasts 25 million Tik Tok followers, reached 100,000 views within 30 minutes of posting a video from the grid. Indy is in a whole new era — long gone are the days Mrs. Brady and Gomer Pyle taking center stage — and that includes for fans who for the first time gawked at lineup intros and other hype videos around the track on 30 LED display boards added since 2019.
The celebrities are getting an overhaul and so are the sponsors. Former NFL tackle Russell Okung is an investor in driver Rinus VeeKay’s Bitcoin-sponsored car and told team owner Ed Carpenter the cryptocurrency would invest in the race team “forever.” There was a QR code on the car that went straight to website conversion between U.S. dollars and Bitcoin.
“We’re making history right now,” Okung said.
If he wanted a true sense of 500 history, he could have walked further down pit road where team owner Beth Paretta watched as the finishing touches were put on her predominantly female team with driver Simona de Silvestro. Paretta, backed by Penske as part of his push for diversity, said four female team members would be part of the over-the-wall crew.
“The greatest achievement is if every team has women integrated into their teams because women can do most of these jobs,” Paretta said. “They can certainly do them very well. We’d like to do some races later this year and hopefully more next year.”
Danica Patrick was once assumed to usher in a generation of female drivers at Indy after her inspring third-place finish in 2009. Working for NBC, the retired Patrick still drew a packed crowd in front of the pagoda, the Speedway’s most visible landmark. She also drove the pace car.
“This Is Us” star Milo Ventimiglia first trip to Indy came with a fast thrill — Mario Andretti drove him around the famed track in a two-seater ride a day before he waved the green flag to start the race.
How fast did Milo and Mario go?
“Fast,” Ventimiglia said, laughing.
Tyler Gargas, 21, of Crown Point, Indiana, was attending his first Indy 500 in 10 years and shared a tailgate spot with his mom in spot 18 of the parking lot.
Spot 18? That’s Penske’s personal spot,s named in honor of his career Indy 500 victories as a longtime team owner. Lynn Gargas wore a Graham Rahal T-shirt and held her Miller Lite in an Indy 500 koozie — with two coolers at her feet.
What if the Captain asked them to move?
“Well, he owns the place,” Gargas said.
About a couple of hours later, the spot was filled with an official car.
Through vaccinations — including more than 90,000 done at the speedway itself — Penske and speedway officials got the clearance for IMS to all these fans. Justin Brammer of Noblesville, Indiana, said he had no hesitation about attending his first Indy 500 and said the event proved sports could be pulled off safely.
“Hopefully, this gives other people confidence around the country that if we could pull it off, it gets everybody back to somewhat normal,” he said.”
Oh, and Indy is just getting started.
“Let’s just be sure we get the race off and next year let’s blow the roof off the place,” Penske said. Indy
Is this the beginning of spectators showing up to events? Was the Indianapolis 500 more profitable this year than in years past?
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