Korean automakers outsold Honda in the US for the first time — CNN

In 2021, Honda was outsold in the United States by the combined forces of two South Korean brands, Hyundai and Kia. Taken together, the two Seoul-based brands ranked fifth in US sales, delivering 1,439,497 cars, trucks, and minivans. Japan-based Honda sold 1,309,222. 

Looking at just these mainstream brands, Hyundai and Kia outsold Honda by more than 130,000 vehicles, the first time the combined brands have outsold Honda. If their respective luxury brands are included — Hyundai’s Genesis and Honda’s Acura — the margin is much narrower, just 22,000 sales, but the Korean brands still……….Full Loaf Hot Link[read more]

Rising Dough

Rising Dough - the question(s) that we need to think about from the reading.What changed with the American consumer wanting Korean-made vehicles over Honda? What does Honda need to do in order to gain market share?

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2 thoughts on “Korean automakers outsold Honda in the US for the first time — CNN”
  1. What changed with the American consumer wanting Korean-made vehicles over Honda? What does Honda need to do in order to gain market share?
    The Korean-made vehicles had major changes and Honda needs to do what the Korean car manufacturers are doing but better.

  2. The Korean-made vehicles had major changes and Honda needs to do what the Korean car manufacturers are doing but better.

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