Tom Brady launches new apparel brand, ‘BRADY;’ with pants up to 5, it does not come cheap — MassLive

First, there was TB12, now there is BRADY brand as Tampa Bay Buccaneers quarterback Tom Brady adds another business venture to his off-field activities.

The former New England Patriots star announced the launch of “BRADY” Wednesday morning, billing it as “clothing that performs across all of your daily lives” and “has great function and purpose.”

However, it does not come cheap……….Full Loaf Hot Link[read more]

Rising Dough

Rising Dough - the question(s) that we need to think about from the reading.What will make the Brady brand a success in the athleisure category? What will attract customers to the brand, explain?

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18 thoughts on “Tom Brady launches new apparel brand, ‘BRADY;’ with pants up to $195, it does not come cheap — MassLive”
  1. athleisure was always seen as “casual clothing designed to be worn both for exercising and for general use.” Top brands encourage consumer-brand interaction by personalizing products to meet the needs and preferences of consumers. When you personalize your brand, you give consumers reason to participate and engage with your brand for a lifetime.

  2. If the clothes functions like it’s said to it will do fine but what’s attracting people to the pants is Brady himself and that will make for a boost in sales ,When you personalize your brand, you give consumers reason to participate and engage with your brand for a lifetime.

  3. Tom Brady’s already rich so why doesn’t he make some affordable clothing, or low cost clothing for people that don’t have as much money. Shaq did it with his own shoe and even though he’s still making money, he’s helping out others as well. Tom Brady should consider doing the same.

  4. With such a big name, it’s obviously going to come with a big price on some things. Take other bigger brands for example there are way higher priced items that are just for names. But since it’s Brady it’s surely going to have had something’s worth of the items that his name is on, as the power of names and what’s they’re worth is going to be higher.

  5. Since Brady is well-known for his great success in the athletic department ,a brand in the athleisure category will be easy to market and easy for him to put a hefty price tag with his big name on it. I think that a lot of Brady fans as well as average customers and football watchers will be attracted to the big name tied to the brand giving reason to participate and engage with the soon to be popular brand.

  6. Many Brady fans may buy it just because he created it but if the brand isnt as great as its made out to be then sales are likely to drop even if fans continue to buy it.

  7. The brand will be successful because Tom Brady is a popular football player. People will buy the clothes because they’re fans of him.

  8. To me I think this is a good investment for Brady. Also starting a brand while already famous would jus be about her good source of income. I hope for the best for Brady.

  9. A brand in the athleisure category will be easy to market and easy for him to put a hefty price tag because of his success and fame. Ultimately, Brady himself is what would attract consumers.

  10. Just because of who Tom Brady is the clothing brand will have some customers from Brady fans and some football fans in general. If the clothing brand manages to be useable in it being comfortable and stylish then it will continue to succeed after the hype goes down.

  11. His legacy will be the thing that makes the brand attract people and make it successful. Because people want to wear what the greats wear.

  12. I find it interesting that more famous people are branching into other stuff like clothing and drinks i think brady brand is going to be popular he’s just a famous person in general and people love him of course they’ll buy his brand on launch i don’t see this back firing to be honest.

  13. What could make it a success is the amount of people who already find interest in the athleisure category of apparel and those who admire the goat, or Tom Brady. The fact that it is Tom Brady’s brand with his name will attract consumers. Him being seen publicly wearing it could also attract more consumers.

  14. What will make the Brady brand a success in the athleisure category is that Tom Brady is nationally known for his success on the field. What will attract customers to the brand is Tom Brady himself.

  15. A brand in the athleisure category will be easy to market and easy for him to put a hefty price tag with his big name on it. I think that a lot of Brady fans as well as average customers and football watchers will be attracted to the big name tied to the brand giving reason to participate and engage with the soon to be popular brand.

  16. People will buy the clothes because of the brand and who sells it and Brady is already rich so he will make it affordable probably exciting for him to be doing that

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