Lay’s unveils chips made with potatoes grown from NFL soil — WFLA

Lays potato chips grew potatoes in fields that were mixed with NFL field grounds to make “the greatest chips in football history.” 

The potato chip company has created NFL team-themed bags with chips that were made from the potatoes grown in the fields, calling them “Lay’s Golden Grounds.”

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Rising Dough

Rising Dough - the question(s) that we need to think about from the reading.What is the premise behind the introduction of chips made with potatoes grown from NFL soil? is this a good marketing campaign, explain?

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14 thoughts on “Lay’s unveils chips made with potatoes grown from NFL soil — WFLA”
  1. the premise is that the potatoes used to make the lays chips are special because of how they were grown in nfl soil. the marketing used in this is good because of how far some dedicated fans will go to support their team in turn supporting lays

  2. theyre hoping that these chips will sell by tons because they come from NFL grounds. In my opinion this is a great campaign because i think that sports fans will go crazy over these chips

  3. the premise is that these chips are supposed to be “special” because the potatoes were grown in NFL field grounds,i suppose it is a good marketing campaign because a bunch of people would want a bag of chips

  4. This logic is that since lays chips are a great snack to watch football with, having chips that are grown with soil straight from the grounds of nfl fields, they must taste better…? This doesnt really make much sense to me haha. Sure this marketing campaign makes sense; advertising chips that are grown from nfl soil could attract nfl fans even more. This is still a ridiculous marketing campaign, though lol.

  5. There are probably hoping that this will get sports excited and cause them to buy more chips so Lays can make more money .

  6. it is an alright marketing strategy as it would make nfl fans buy it more often, but there are many people that just dont care.

  7. The premise of Lays potatoes chips mixing NFL soil into their original soil is to attract more clientele specifically Football Fans. I believe this is a good marketing campaign because it’s helps attract more people.

  8. In my opinion they think these chips will sell because they come from nfl grounds i also suppose it is a good marketing campaign

  9. The premise is that the chips are “special” because they were grown in nfl soil. This is a hugely smart marketing move because they know that a lot of fans of the nfl will go crazy over this new chip.

  10. The reason the chips are going to sell is because they were grown on NFL grounds. Its a good campaign towards NFL super fans who would appreciate something like this.

  11. The premise behind the introduction of chips made with potatoes grown from NFL soil is that the chips are special as they grow their potatoes in a “special soil” like the legendary lambeau field. This a good marketing campaign because NFL fans would want to try a chip whose potatoes were grown on their favorite teams soil.

  12. The premise is that Frito Lays will now attract NFL fans who may have never bought their product or who may have bought from one of their competitors such as Tostitos. People like to emphasize the fact that their chips have been grown from NFL soil which will most likely bring popularity and consumers. It is a good marketing campaign due to the large amount of NFL fans. Many NFL fans also like to traditionally, watch an NFL game and simultaneously eat chips. Many people would like the feeling of having chips coming from NFL soil which will greatly affect the business of Frito Lays.

  13. The premise is that these chips are supposed to be “special” because the potatoes were grown in NFL field grounds,i suppose it is a good marketing campaign because a bunch of people would want a bag of chips

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