With food inflation still hot, consumers turn to buy now, pay later to buy groceries and takeout

The Dough of Today: Navigating Food Inflation with BNPL

In the current economic landscape, where the heat of food inflation is felt in every kitchen, a new trend is simmering among consumers. With wallets feeling the pinch, many Americans use ‘Buy Now, Pay Later’ (BNPL) services to manage grocery and takeout expenses. This financial recipe allows shoppers to defer payments, providing immediate relief from the spicy prices that have soared over the past year.

The BNPL option is not just a sprinkle on top for low-income households; even those with dough to spare are finding it a necessary ingredient in their budgeting mix. Approximately 6.5% of the US population has reported using BNPL services for food-related expenses. This includes a surprising slice of higher earners who opt for installment loans to keep their pantries stocked.

As grocery prices plateau and dining out costs rise at a simmering rate, consumers across all income brackets are kneading their budgets to accommodate the high cost of food. Some swap premium stores for more affordable merchants, while others choose less expensive, non-organic produce over their usual picks. These shifts in shopping behavior reflect the broader economic pressures and the creative strategies people use to stretch their dollars further……….[read more]

Rising Dough

Explore the effects of BNPL services on consumer spending habits and the broader economy. Consider how this trend might influence the relationship between businesses and their customers and what it could mean for future financial planning and marketing strategies in the food industry. How might these deferred payment options impact consumer behavior and business models in the long run?

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