Flying off shelves! Ohtani’s Dodgers jersey sets record

Shohei Ohtani, the baseball sensation known for breaking records, has added another remarkable achievement to his name. Just as he was about to be introduced as the first-ever $700 million athlete by the Dodgers, Ohtani set a new record for jersey sales. Fanatics said his No. 17 Dodgers jersey became the fastest-selling one within 48 hours of its release, surpassing previous record-holders like Lionel Messi and Cristiano Ronaldo. Ohtani’s jersey’s popularity even outpaced the jerseys of NFL quarterback Justin Fields and Phillies superstar Bryce Harper.

This achievement highlights Ohtani’s immense popularity and underscores the importance of branding and marketing in the world of sports and entertainment. It raises questions about what factors contribute to the success of a sports merchandise launch and how star power and performance on the field translate into business success for teams and athletes………[read more]

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In sports marketing and branding, what strategies can athletes and teams employ to boost jersey sales and overall merchandise revenue, and how does a player’s on-field performance impact their marketability?

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edgar

11 months ago

Ohtani’s jersey breaking records could indirectly benefit the Dodgers by generating increased interest in baseball, leading to higher viewership and potentially boosting overall league revenue, which may eventually contribute to the Dodgers’ financial stability

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Kaniya

11 months ago

By implementing well known celebrities and products when merchandising jerseys and other sports merchandise big sports corporations can make a lot more revenue and bring in quite a bit of money from it. Depending on the merchandise that’s being sold a players on field performance can highly impact the selling of merchandise or the complete opposite which can lead to a big fail.

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ysa

11 months ago

Teams can boost jersey sales by having brands sponsor the jersey and possibly donating to charities and making advertisements to gain more customers. Depending on the players performance it will show the outcome of how many jerseys are sold because everyone wants the good player jersey and no one wants a jersey from a player who doesn’t perform as well.