At this inclusive coffee shop, the mission is grander than a latte

CUP in South Tampa isn’t your average coffee shop; it’s a beacon of inclusivity and purpose. When you step inside, you’re greeted not only by the aroma of freshly brewed coffee but also by a team of individuals working together, each with their unique abilities and challenges. From taking orders to brewing coffee and serving pastries, every task is approached with care and dedication.

Founded by Greg Jones, CUP’s mission goes beyond serving coffee; it’s about empowering individuals with intellectual and developmental disabilities. Inspired by a desire to create opportunities for these individuals to be integrated into society, Jones embarked on a journey to establish a coffee shop where everyone could feel valued and included.

What sets CUP apart is its commitment to its employees. Rather than viewing turnover as a loss, CUP sees it as a triumph when employees move on to pursue other opportunities. By investing in training and skills development, CUP not only transforms lives but also creates space for new individuals to join their team.

The success of CUP highlights the power of community support and collaboration. From volunteers helping with the build-out to partnerships with organizations like Embarc Collective, CUP has thrived through collective effort and shared vision.

As you sip your latte at CUP, you’re not just supporting a business but contributing to a movement that celebrates diversity and inclusivity. Each interaction, from ordering your coffee to chatting with the staff, is a reminder of the impact of kindness and empathy in our daily lives…………[read more]

Rising Dough

How might businesses like CUP influence traditional models of entrepreneurship and employment, challenging us to rethink how we measure success and inclusivity in the workplace?

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