Choco Taco coming back this summer — here’s where

A beloved ice cream treat from the 80s is making a triumphant return! Remember the Choco Taco? Well, get ready for its epic comeback, albeit with a twist. Initially discontinued by Klondike in 2022 due to strategic decisions, the iconic treat is now getting a reboot, thanks to an unexpected collaboration.

Enter Salt & Straw, an innovative ice cream company hailing from the cool vibes of Portland, Oregon. They’ve teamed up with none other than Taco Bell to resurrect the Choco Taco in a whole new avatar. Gone are the days of just plain vanilla—Salt & Straw is bringing an elevated version to the table. Picture this: cinnamon ancho ice cream nestled within a taco shell, adorned with luscious hardened chocolate and toasted brown rice. But wait, there’s more! Custom dipping sauces to elevate the experience even further.

The news has sent waves of excitement through social media, with Salt & Straw proudly unveiling their delicious collaboration. Co-founder Tyler Malek himself hyped up the anticipation, declaring it to be the most scrumptious thing you’ll ever taste. And the best part? You won’t have to travel far to get your hands on these delectable treats. Available both in-store at Salt & Straw locations and nationwide through their website, these dessert tacos are set to satisfy cravings across the country.

But what about Taco Bell? While Salt & Straw is gearing up for the summer launch, Taco Bell has remained coy about their plans. Will they jump on the Choco Taco bandwagon? Only time will tell. In the meantime, get ready to indulge in a nostalgic yet refreshingly modern twist on a classic treat…………[read more]

Rising Dough

How does the strategic decision-making behind discontinuing and reviving a product like the Choco Taco impact the relationship between a company and its consumers, and ultimately, its market presence?

*Click on the “Full Loaf” icon to read the full article! After you read the full article, let us know your thoughts.

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Sayuri

5 months ago

It’s definitely helping the relationship between companies and their consumers because some people could be very excited to show their kids or grandkids about what they use to eat when they were younger, and those kids can keep showing generations from now which can also make it good for business because if kids enjoy it now they can bring it back into store for year round and keep it coming in the near future.

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Solangie

5 months ago

It’s helping the relationship between companies and their consumers because there can be people who grew up with certain things that wanted to show them to their kids and can now show them and have them grow up with similar childhood memories.