Chrysler-parent Stellantis will not advertise in 2024 Super Bowl

Stellantis, the parent company of popular car brands like Jeep, Chrysler, and Ram, recently made an interesting decision that might catch the attention of business-savvy high school and college students. They announced they won’t be advertising during the upcoming NFL Super Bowl, a significant departure from their past marketing strategies. This decision was attributed to the challenging state of the U.S. automotive market. General Motors had made a similar choice earlier, emphasizing cost-cutting in their marketing efforts.

In recent years, Stellantis has been known for its high-profile Super Bowl commercials featuring celebrities like Clint Eastwood, Eminem, Bruce Springsteen, and Bill Murray. These advertisements don’t come cheap, with a 30-second spot in the Super Bowl costing around $7 million in 2023. This move to scale back on such a prominent advertising platform indicates a shift in their approach due to the market’s challenges.

Stellantis has also been trying to reduce costs, offering voluntary buyouts to employees as they transition to electric vehicles. This cost-cutting strategy and the impact of strikes in North America have made them reevaluate their marketing investments. It’s a fascinating example of how businesses adapt to changing economic conditions……….[read more]

Rising Dough

How do decisions like Stellantis’ choice to skip Super Bowl advertising and focus on cost-cutting impact a company’s bottom line, and what does this reveal about the intricate connections between business strategies, marketing decisions, and the economy?