Chrysler-parent Stellantis will not advertise in 2024 Super Bowl | Reuters
Stellantis, the parent company of popular car brands like Jeep, Chrysler, and Ram, recently made an interesting decision that might catch the attention of business-savvy high school and college students. They announced they won’t be advertising during the upcoming NFL Super Bowl, a significant departure from their past marketing strategies. This decision was attributed to the challenging state of the U.S. automotive market. General Motors had made a similar choice earlier, emphasizing cost-cutting in their marketing efforts.
In recent years, Stellantis has been known for its high-profile Super Bowl commercials featuring celebrities like Clint Eastwood, Eminem, Bruce Springsteen, and Bill Murray. These advertisements don’t come cheap, with a 30-second spot in the Super Bowl costing around $7 million in 2023. This move to scale back on such a prominent advertising platform indicates a shift in their approach due to the market’s challenges.
Stellantis has also been trying to reduce costs, offering voluntary buyouts to employees as they transition to electric vehicles. This cost-cutting strategy and the impact of strikes in North America have made them reevaluate their marketing investments. It’s a fascinating example of how businesses adapt to changing economic conditions……….
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Rising Dough
How do decisions like Stellantis’ choice to skip Super Bowl advertising and focus on cost-cutting impact a company’s bottom line, and what does this reveal about the intricate connections between business strategies, marketing decisions, and the economy?
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