Fast-food prices have skyrocketed. Here’s a look at how much they’ve climbed

Since 2019, the cost of indulging in fast food has skyrocketed, with prices for popular items like fries and burgers doubling or even tripling. According to Fast Food Menu Prices, a reliable online tracker, a medium fries order has surged from $1.79 to $4.79, and a Big Mac Meal has climbed from $5.99 to a whopping $12.69. This price surge isn’t confined to just one chain; Subway’s BLT Footlong went from $5.50 to $8.49, and Chipotle’s chicken burrito surged from $6.50 to $10.70 over the same period. Understandably, this price surge has left consumers feeling the pinch, with many turning to alternative options to satisfy their hunger.

This steep increase in fast-food prices is part of a broader trend of rising restaurant inflation, though not as dramatic. Dining-out prices have soared by an average of 30% since 2019. Faced with such hikes, some consumers are reevaluating their eating habits. One Reddit user expressed their frustration, declaring their New Year’s resolution to start bringing packed lunches instead of opting for fast food due to its now exorbitant cost.

As consumer discontent simmers, fast-food chains are feeling the heat, experiencing declining sales as customers seek out more affordable alternatives. McDonald’s CEO Chris Kempczinski acknowledged this trend, noting that “industry traffic is slowing” across significant markets. In response, McDonald’s and Wendy’s have introduced value menu offerings, such as $5 and $3 deals, respectively. Many fast-food companies have also launched loyalty programs and app-based deals, enticing customers with discounted or free items upon sign-up………..[read more]

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How do the fast-food industry’s recent price hikes and value offerings impact consumer behavior and brand loyalty?

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