Hidden Valley® Ranch and Cheez-It ®Join Forces to Create the Cheeziest Ranch Yet

Hey there, high school and college students! Get ready to tantalize your taste buds with the latest snack sensation – Cheezy Ranch! Hidden Valley Ranch and Cheez-It have teamed up in a mouth-watering collaboration to create a flavor-packed addition to the snack world, just in time for National Ranch Day. Imagine the zesty ranch taste combined with the cheesy goodness of 100% real cheese – that’s Cheezy Ranch for you!

CC Ciafone, the Marketing Director at Hidden Valley Ranch, expressed excitement over this innovative creation. Ranch fans have been experimenting with combining Hidden Valley Ranch and Cheez-It crackers, inspiring the brands to make this dreamy combo a reality. Now, you can drizzle Cheezy Ranch over nachos, dip your crispy French fries into it, or even pair it with a warm, soft pretzel. The possibilities for a Cheezy Ranch twist are endless!

Cara Tragseiler, Senior Brand Director for Cheez-It, highlighted the shared passion of Hidden Valley Ranch and Cheez-It fans for delicious food. This collaboration is a first-of-its-kind, allowing fans to add a cheezy ranch flavor to almost anything. The excitement is palpable as this crave-able combo hits the shelves.

Cheezy Ranch will be available nationwide at Walmart and Kroger grocery stores, priced at $5.99. It’s set to appear in Walmart in late March and Kroger in April. But that’s not all – in celebration of National Ranch Day on March 10, Hidden Valley Ranch is also launching six other new flavors, including a spicy trio exclusive to Walmart. These new offerings make it easy to incorporate the tangy and savory flavors of the ranch into every meal or snack…………[read more]

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How does the collaboration between Hidden Valley Ranch and Cheez-It reflect current trends in consumer preferences and marketing strategies in the food industry? Consider the impact of such partnerships on brand image and customer loyalty.

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Alex N

8 months ago

The collaboration between both Cheez-its and hidden valley shows how they can quickly adapt to trends. Ranch is a popular condiment on social media, so making a brand new “trendy” item will catch the eyes of influencers, and this will boost its image in the snack industry.

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tatiana mosanto

8 months ago

This collaboration shows that they pair anything together. Although people love ranch, I don’t think many people will love it Cheez its flavor.

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Santi Carrera

8 months ago

Teaming up, Cheez-Its and Hidden Valley are tapping into current trends with a ranch-flavored snack. It’s a smart move to grab influencers’ attention and shine in the snack world!