Hulu Begins Limiting Password Sharing for New Customers; Existing Subscribers to Be Impacted Next Month

In the world of streaming services, the days of freely sharing passwords with friends and family may soon end. Last year, Netflix took the lead in cracking down on password sharing, and now Hulu is following suit. New Hulu customers in the United States are immediately subject to rules against password sharing while existing subscribers will see these restrictions go into effect on March 14. Disney+, another streaming giant, is likely to follow suit shortly.

Netflix had previously outlined how to use IP addresses, device IDs, and account activity to identify whether a subscriber was in their household. However, Hulu’s approach remains more ambiguous, stating that subscribers may not share their subscription outside of their household without specifying the exact methods they will employ for enforcement.

These developments may disappoint some streaming platform users, as the streaming industry prioritizes profit over convenience. Disney CEO Bob Iger’s commitment to implementing password-sharing rules on Disney+ suggests that this trend is not going away anytime soon. This move is seen as an attempt to improve Disney’s financial performance, particularly in response to pressure from activist investor Nelson Peltz, seeking changes in Disney’s leadership.

For those with a Disney+ subscription, watching for similar announcements regarding password-sharing rules is advisable. While these changes may inconvenience some users, they have been relatively well-received by platforms like Netflix, which experienced record sign-ups after implementing restrictions on sharing accounts……..[read more]

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