It’s Just a Water Bottle | The Athletic
Recently, the internet has been abuzz with a seemingly baffling phenomenon involving Stanley cups, the jumbo-sized Quencher cups from a century-old company that once made lunch boxes for blue-collar workers. These cups, released in limited-edition Valentine’s Day versions at Target, caused a frenzy among consumers. People lined up before dawn, arguments broke out over who was first in line, and videos of shoppers rushing for them went viral on TikTok. But why the sudden obsession with these cups, and how did Stanley, a company with a long history, become so popular so quickly?
The story behind the Stanley cup’s rise is more about understanding trends than the cup itself. It started when a mom-focused product-recommendation blog called The Buy Guide praised the cup for its user-friendly design. The cup’s handle, tapered shape, and straw top made it a hit among its audience, including Mormon moms who hold sway in online lifestyle trends. Recognizing this new market, Stanley started marketing to young women and releasing versions in feminine colors and prints. Collaborations with brands like Starbucks and country-music star Lainey Wilson followed.
But the “why” behind the cup’s popularity remains elusive. It’s challenging to pinpoint why one product becomes a trend while others don’t. Some speculate that unique beauty or suitability for certain influencers might play a role, but trends often lack a rational explanation. In the case of the Stanley cup, it appears to be a combination of factors and sheer luck.
Ultimately, this phenomenon sheds light on how products gain popularity through word of mouth and online influencers, highlighting consumerism’s role in turning objects into symbols of identity and community. While the Stanley cup’s rise may seem peculiar, it reflects broader trends in our consumer-driven society……….
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Rising Dough
What drives the rapid rise of certain products in our consumer culture?
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What drives a rapid rise of certain products in our consumer culture is a trend that gets everyone interested in a certain product and influencers that advertise the product.
The main thing that drives a rapid rise of certain products would have to be trends started by influencers and other people on social media platforms. These influencers usually make money off of ads and make even more off of revenue if they are partnered.
There are certain individuals who are highly acclaimed across the population, of which their words are able to influence and change thinking and pull others into action. These people are aptly named influencers. Simply seeing someone who is popular across the masses use something is enough for a product to enter the view of the consumers and become integrated into daily life, for however long or short it may be.
Trends drive the rapid rise of certain products in our consumer culture. The Stanley Cup had existed for many years but didn’t become popular until recently. This is because until now, it had not been popularized on social media. The whole Stanley obsession arose from TikTok, it got viral and the next thing you know everyone wants one.
The media plays a significant role in the drive to the rapid rise of certain products in our consumer culture.
What drives a rapid rise of certain products in our consumer culture is a trend that an items gets because they way people put out and push it out to the market by using social media