Kendrick Lamar to headline 2025 Super Bowl halftime show | CNN
Kendrick Lamar, the Grammy-decorated rapper known for his lyrical genius and cultural impact, is set to headline the Super Bowl LIX halftime show in 2025. The announcement by Lamar and the NFL has fans buzzing as the New Orleans showdown approaches. With rap reigning as a dominant force in music today, Lamar promised to remind the world why the genre is so impactful, bringing his artistry to the biggest stage in entertainment.
Lamar isn’t new to the Super Bowl spotlight. In 2022, he shared the stage with icons like Eminem, Dr. Dre, and Mary J. Blige, but this time, all eyes will be on him as the main act. With the backing of Jay-Z’s Roc Nation orchestrating the performance, the rapper’s halftime show is expected to be more than just a musical set—it’s poised to be a cultural moment. Jay-Z has dubbed Lamar “a once-in-a-generation artist,” highlighting his ability to shape and redefine the boundaries of hip-hop on a global scale.
This headlining performance comes after a series of major successes for Lamar, including his 2022 album “Mr. Morale & the Big Steppers” and the chart-topping track “Not Like Us.” The latter, released amid a highly publicized feud with Drake, dominated the Billboard Hot 100, solidifying Lamar’s place at the forefront of modern rap. His artistic achievements are not limited to music; he even bagged a Pulitzer Prize for his groundbreaking album “Damn,” making him the first non-classical, non-jazz artist to achieve that honor.
Historically, Super Bowl halftime shows are as much about viewership as they are about music. Usher’s 2024 performance shattered records, drawing over 123 million viewers, with Rihanna’s previous set close behind. Lamar’s upcoming performance has high expectations to meet, not only in terms of entertainment but also in continuing the tradition of halftime shows as pop culture-defining events. The NFL, alongside Roc Nation and Apple Music, is banking on Lamar’s ability to connect with a global audience and deliver a show that people will talk about for years……….
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How does a high-profile artist like Kendrick Lamar headlining the Super Bowl halftime show impact the entertainment industry and the economy, brands, and consumer behavior on a larger scale?
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