McDonald’s is betting on its mobile business with new franchisee digital marketing fund | CNBC

McDonald’s is betting on its mobile business with new franchisee digital marketing fund | CNBC

McDonald’s is betting on its mobile business with new franchisee digital marketing fund | CNBC

McDonald’s, the iconic fast-food giant, is gearing up for a digital revolution in its marketing strategy, aiming to stay ahead in the fiercely competitive world of fast food. In a recent memo by top executives Tariq Hassan and Whitney McGinnis, it was revealed that U.S. franchisees will soon contribute to a digital marketing fund, signaling a shift towards modernization and expansion of their digital business.

The move comes as McDonald’s plans to invest heavily in enhancing its loyalty program and diversifying ordering channels. With over 34 million active digital customers in the U.S. alone, McDonald’s is eyeing significant growth in this sector. Their loyalty program members already contribute billions in sales globally, rivalling the numbers of other major players like Chipotle and Starbucks.

To fund this digital leap, franchisees will be required to allocate a portion of their marketing budget towards digital initiatives. This means potentially reducing spending on traditional marketing tools like TV commercials in favor of more impactful digital strategies that directly drive sales. The new approach is projected to boost cash flow for U.S. restaurants significantly by 2025, as digital investment costs shift from the franchisees’ balance sheets to the marketing contribution.

Notably, this change is wider than just the U.S.; McDonald’s is rolling out similar initiatives in key markets like the U.K., Canada, Australia, and Germany, with plans to extend it globally. This move underscores the company’s commitment to staying at the forefront of digital innovation in the fast-food industry, aiming to secure its competitive edge in an ever-evolving market landscape………….full-loaf-600x400-1-e1700879832480 McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC[read more]

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Rising-Dough-e1700879911412 McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBCHow might McDonald’s shift towards digital marketing and investment in loyalty programs impact the broader fast-food industry landscape, especially for smaller competitors without the same resources?

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11 Comments
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934927aa9514d792b3802db514209d43?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
Joel
9 days ago

McDonald’s digital marketing and loyalty programs could set a high standard in the fast-food industry, raising consumer expectations for convenience and rewards. Smaller competitors lacking similar resources may struggle to keep pace, facing pressure to innovate or collaborate to stay competitive.

15d4a048de9d1cac962f1fb6fd95bc9d?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
Anthony M
9 days ago

Mcdonalds loyalty program encourages the rest of the fast-food industry to copy McDonalds. If McDonalds the largest fast-food company needs to digitalize to drive growth, so will other companies need too as well. Smaller companies will be left in the dusk. Tech is an expensive field which small restaurants can’t afford.

98f571da58ca11cf5c925d15185805d0?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
Hillary Caraballo
9 days ago

Mcdonalds shift towards digital marketing could give them an edge over smaller competitors. Mcdonalds can reach a wider audience and build company loyalty making it harder for smaller companies to compete on the same level because they lack the similar resources and may struggle to keep pace.

474ae0e1e09d9b045623df75f7c1f7a6?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
Franco C.
9 days ago

Their shift towards mobile is going to be great for their business. Instead of having to drive to McD, wasting time and gas, they can now just order what they want from the comfort of their homes, not needing to wait in lines for food. Plus with customer loyalty they also get rewarded by simple ordering McD.

fe8bbddd8e72bdad08a85e8be91b11b0?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
Ameer Reed
9 days ago

McDonald’s shift towards digital marketing and loyalty programs
can create a more challenging competitive landscape for smaller fast-
food chains.

31ff78fff31d62f867386748ea3bd048?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
liliana
9 days ago

Mc, Donalds shift towards digital marketing and loyalty programs could definitely have a big impact on the fast-food industry. Smaller competitors without the same resources might find it challenging to keep up with the technological advancements and customer engagement that McDonalds can offer. It could create a competitive disadvantage for them.

417867b4516d15d7569c83e0a863ef25?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
Javien Cajide
9 days ago

McDonald’s shift towards digital marketing is definitely not a new approach while there is so all the customer loyalty programs set a high standard. This high standard for customers constantly on the rise always wanting more convenience which makes this an advantage over other companies for McDonalds setting a new bar.

14abab035442752f8067562694fa39ca?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
Kimberly
9 days ago

Mcdonalds digital marketing and loyalty programs could set high expectations in the fast food industry, making it hard for competitors (like small businesses) to compete. Also McDonalds shift towards mobile can benefit customers in a good way because they don’t have to waste time and gas

0cbdf9cd63c7c9834faf1db71bc34aa8?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
Armando Gonzalez
9 days ago

McDonald’s shift towards digital marketing and investment in loyalty programs could definitely have an impact on the broader fast-food industry landscape. With their resources and reach, they have the potential to attract and retain more customers through personalized offers and rewards.

e52cbde8bbae0c923d89c55eed538b0f?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
Matt
9 days ago

How might McDonald’s shift towards digital marketing and investment in loyalty programs impact the broader fast-food industry landscape, especially for smaller competitors without the same resources?

McDonald’s shift towards digital marketing and investment in loyalty programs impact the broader fast-food industry landscape because this would

e52cbde8bbae0c923d89c55eed538b0f?s=64&d=mm&r=g McDonald's is betting on its mobile business with new franchisee digital marketing fund | CNBC
Guest
Matt
9 days ago

How might McDonald’s shift towards digital marketing and investment in loyalty programs impact the broader fast-food industry landscape, especially for smaller competitors without the same resources?

McDonald’s shift towards digital marketing and investment in loyalty programs impact the broader fast-food industry landscape because this would impact smaller competitors in a negative way due to them not being able to fund the same amount of advertisements as McDonald, thus causing them to fall behind in sales.

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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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11 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Joel
Guest
Joel
9 days ago

McDonald’s digital marketing and loyalty programs could set a high standard in the fast-food industry, raising consumer expectations for convenience and rewards. Smaller competitors lacking similar resources may struggle to keep pace, facing pressure to innovate or collaborate to stay competitive.

Anthony M
Guest
Anthony M
9 days ago

Mcdonalds loyalty program encourages the rest of the fast-food industry to copy McDonalds. If McDonalds the largest fast-food company needs to digitalize to drive growth, so will other companies need too as well. Smaller companies will be left in the dusk. Tech is an expensive field which small restaurants can’t afford.

Hillary Caraballo
Guest
Hillary Caraballo
9 days ago

Mcdonalds shift towards digital marketing could give them an edge over smaller competitors. Mcdonalds can reach a wider audience and build company loyalty making it harder for smaller companies to compete on the same level because they lack the similar resources and may struggle to keep pace.

Franco C.
Guest
Franco C.
9 days ago

Their shift towards mobile is going to be great for their business. Instead of having to drive to McD, wasting time and gas, they can now just order what they want from the comfort of their homes, not needing to wait in lines for food. Plus with customer loyalty they also get rewarded by simple ordering McD.

Ameer Reed
Guest
Ameer Reed
9 days ago

McDonald’s shift towards digital marketing and loyalty programs
can create a more challenging competitive landscape for smaller fast-
food chains.

liliana
Guest
liliana
9 days ago

Mc, Donalds shift towards digital marketing and loyalty programs could definitely have a big impact on the fast-food industry. Smaller competitors without the same resources might find it challenging to keep up with the technological advancements and customer engagement that McDonalds can offer. It could create a competitive disadvantage for them.

Javien Cajide
Guest
Javien Cajide
9 days ago

McDonald’s shift towards digital marketing is definitely not a new approach while there is so all the customer loyalty programs set a high standard. This high standard for customers constantly on the rise always wanting more convenience which makes this an advantage over other companies for McDonalds setting a new bar.

Kimberly
Guest
Kimberly
9 days ago

Mcdonalds digital marketing and loyalty programs could set high expectations in the fast food industry, making it hard for competitors (like small businesses) to compete. Also McDonalds shift towards mobile can benefit customers in a good way because they don’t have to waste time and gas

Armando Gonzalez
Guest
Armando Gonzalez
9 days ago

McDonald’s shift towards digital marketing and investment in loyalty programs could definitely have an impact on the broader fast-food industry landscape. With their resources and reach, they have the potential to attract and retain more customers through personalized offers and rewards.

Matt
Guest
Matt
9 days ago

How might McDonald’s shift towards digital marketing and investment in loyalty programs impact the broader fast-food industry landscape, especially for smaller competitors without the same resources?

McDonald’s shift towards digital marketing and investment in loyalty programs impact the broader fast-food industry landscape because this would

Matt
Guest
Matt
9 days ago

How might McDonald’s shift towards digital marketing and investment in loyalty programs impact the broader fast-food industry landscape, especially for smaller competitors without the same resources?

McDonald’s shift towards digital marketing and investment in loyalty programs impact the broader fast-food industry landscape because this would impact smaller competitors in a negative way due to them not being able to fund the same amount of advertisements as McDonald, thus causing them to fall behind in sales.

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