Microsoft’s keyboards and mice will live on under a unique new partnership | The Verge
Microsoft’s decision to discontinue its line of popular mice, keyboards, and PC accessories left many surprised. After decades of producing these products, the tech giant shifted its focus to the Surface brand. However, a unique partnership has emerged to ensure that Microsoft’s PC accessories continue to thrive, thanks to accessory maker Incase.
Under this partnership, Incase will produce these accessories, maintaining the same quality and design as Microsoft’s products but with the Incase branding. They will offer a range of items, including ergonomic keyboards, mice, webcams, speakers, audio docks, headsets, and more, totaling 23 products.
Incase’s entry into the world of PC accessories is significant as they leverage Microsoft’s manufacturing components and supply chain while licensing Microsoft’s designs. Even previously unreleased Microsoft products are making their way to the market, including an exciting new ergonomic keyboard.
The partnership reflects Microsoft’s strategic decision to focus solely on the Surface brand, allowing third-party companies like Incase to take the lead in manufacturing PC accessories. The only noticeable difference for consumers will be the branding, with Incase logos and “designed by Microsoft” on the packaging………..
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How does this unique partnership between Microsoft and Incase impact the broader landscape of technology business, marketing, and the consumer experience?
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