M&M’s Just Announced a New Flavor | Allrecipes
M&M’s, the iconic candy brand, keeps our taste buds dancing with its constant innovation in flavors. From classic chocolate to adventurous blends, they never fail to surprise us. Last year, it was the Peanut Butter Mega size, and during the holidays, we indulged in the Toasty Vanilla White Chocolate Flavor. Now, they’re back with a seasonal delight – Milk Chocolate Pumpkin Pie Flavor!
Forget waiting for fall; M&M’s is bringing the cozy flavors of pumpkin spice wrapped in milk chocolate to store shelves nationwide. Whether you’re lounging by the pool or enjoying a summer picnic, you can savor the taste of autumn early. Tim LeBel, Chief Halloween Officer at Mars Wrigley North America, promises a playful blend of taste and creativity in their Halloween lineup, reflecting their consumer obsession.
This isn’t M&M’s first venture into pumpkin spice territory; they introduced a White Chocolate Pumpkin Pie flavor in 2017. However, this year, Mars Wrigley is doubling down on Halloween with a new pumpkin pie flavor and the return of fan favorites like M&M’s Ghouls, Ghoulish Green Snickers, and Twix bars………..
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Rising Dough
As consumers, we’re accustomed to brands embracing seasonal trends and flavors to keep us engaged. But what drives these decisions? How do companies like Mars Wrigley anticipate and capitalize on consumer preferences to stay ahead in the competitive candy market? How do companies like Mars Wrigley strategically navigate seasonal trends and consumer preferences to drive innovation and maintain market relevance?
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