Record-Breaking Super Bowl Audience Shows Why Leagues Are Hesitant to Shift Sports to Streaming | The Streamable
Super Bowl LVIII wasn’t just a showdown between the Kansas City Chiefs and the San Francisco 49ers; it was a battle for eyeballs across various platforms. Paramount Global, the parent company of CBS, scored big with historic viewership numbers, making this Super Bowl the most-watched telecast in TV history. CBS alone drew a whopping 120 million viewers, breaking records for the largest audience on a single network for the Super Bowl. Notably, this year’s game was also the most-streamed Super Bowl ever, though specific numbers for Paramount’s streaming platform, Paramount+, weren’t disclosed.
Paramount offered multiple viewing options for fans, from the traditional CBS broadcast to a special Nickelodeon presentation with a “SpongeBob SquarePants” theme, catering to diverse audience preferences. Despite the availability of different outlets, CBS pulled in the highest viewership, indicating the enduring dominance of traditional TV for live sports events. Over 200 million viewers caught at least part of the game across various networks and platforms, a significant increase from the previous year.
The staggering viewership figures underscore the reluctance of TV executives and sports leagues to shift away from traditional broadcasting. While streaming services offer convenience and flexibility, they have yet to match the massive simultaneous viewership of broadcast TV. This reality is driving efforts by major media companies to integrate sports offerings into streaming platforms while maintaining a strong presence on linear channels to maximize audience reach and ad revenue.
Despite advancements in streaming technology and growing consumer demand for digital content, the allure of broadcast television remains potent, particularly for live sports events like the Super Bowl. While providers are exploring ways to expand their sports offerings on streaming platforms, the shift to a streaming-only model for major sports leagues appears unlikely shortly……….
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Rising Dough
How might the evolving landscape of media consumption, marked by the rise of streaming platforms and traditional TV’s enduring appeal, influence the strategies of businesses and advertisers aiming to reach large audiences, especially during live events like sports broadcasts?
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With the global watching of sports events, companies give them selves the advantage of streaming these games when people chose not to or can’t afford to buy tickets. Consumers world wide, even those who don’t particularly like either team can tune in allowing businesses and advertisers to catch the eye of their viewers. Marketing is key in grabbing more viewers and with media evolving, streaming becomes easier and customers are willing to pay if they want to watch bad enough.
I agree with this because the streaming services s what allows the content to be spread worldwide without them having to physically be there and that’s how these businesses make their money.
I think companies have a great understanding of the opportunity at stake during a televised event like the super bowl. With the super bowl spiking to 120 million viewers this year everyone got a chance to see the advertisement and what they are trying to promote.
Companies understand how important a globally watched event like the super bowl is because everyone tunes in no matter what team they support which allows businesses to advertise during the event and catch the viewers’ attention. The super bowl allows for all of the businesses to market themselves not only globally but also at a guarantee that people will see it.
Evolving landscapes of media consumption influence the strategies of businesses and advertisers by changing the way that they market in order to reach larger audiences. Marketing has made a switch to focus streaming on streaming because of its popularity, this means that they have had to change the focus on how they advertise. There is still the popularity of traditional TV, and the companies still have to reach that audience. The changes means that companies have to focus on the different medias that are used by their customers in order to reach the highest amount of people that they can. Balancing the marketing between streaming and regular TV is a focus of companies because they do not want to market on the type that has people that are less interested in the products.
The evolving landscape of media consumption, with the rise of streaming platforms and traditional TV’s enduring appeal, forces businesses to diversify their strategies. They might utilize targeted advertising on streaming platforms, and explore interactive or personalized content to engage viewers during live events like sports broadcasts
Companies understand the significance of the Super Bowl because even people who don’t usually watch football will tune in because of how big of an event it is, which makes the ads watched heavily.
Business now that a lot of people watch the Super Bowl because of the amount of people that watch it and the ads are also a key part on how the nfl make money and if they stoped doing this then they would lose a huge amount’s of revenue.