Sony, Apollo Offer $26B in Cash for Paramount – How Could That Impact Streaming? | The Streamable
Paramount’s fate hangs in the balance as potential buyers line up with enticing offers. With bids from Skydance, Sony, and Apollo Global Management in the mix, the decision rests with Shari Redstone, who wields significant control over Paramount’s destiny.
Should Sony and Apollo’s joint bid win, Paramount’s direction could shift. While Skydance’s plans remain a mystery, Sony’s existing portfolio offers clues. Notably, Sony lacks TV stations but boasts a robust lineup of television shows, including hits like “Shark Tank,” “The Boys,” and classics like “Jeopardy!” and “Wheel of Fortune.”
A key consideration is the fate of Paramount’s CBS network. Despite declining linear networks, CBS still holds valuable sports broadcasting rights. Historically operating as an entertainment content provider, Sony may lean towards retaining Paramount’s valuable franchises and leasing them to other streaming platforms and networks.
Paramount’s misstep in allowing streaming rights to slip to other platforms before launching Paramount+ presents challenges and opportunities. Valuable IPs like Nickelodeon’s beloved franchises could become bargaining chips for Sony in future negotiations with streaming giants like Netflix and Peacock.
Given Sony’s track record of shying away from investing in entertainment platforms, it’s plausible that they may opt to divest Paramount’s networks and streaming services while retaining IP control. This strategy would see them leasing content to new owners and striking fresh deals with streaming services.
With Paramount’s recent leadership shakeup adding to the intrigue, the entertainment industry awaits Redstone’s decision on the company’s future…………..
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Rising Dough
How do shifts in ownership and strategy within entertainment companies impact the landscape for content creators, distributors, and consumers alike?
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The shifts in ownership and strategy that occur within entertainment companies impact the landscape for content creators, distributors, and consumers because they would always have to adapt to these new requirements.
The shifts in ownership and strategy occur within companies that use the internet to build themselves up because they would have to find new ways to get better