Starbucks released its spring menu — and it’s very lavender | Today
Get ready to spring into action with Starbucks’ latest seasonal offerings. This March, Starbucks is bringing a fresh twist to its menu, introducing two new lavender-flavored beverages in the U.S. – a sure sign that spring is in the air!
First, we have the iced lavender cream oat milk matcha. This delightful drink combines the earthy taste of matcha with oat milk, ice, and cold foam topping from lavender cream. It’s a unique blend that promises to tantalize your taste buds with its sweet and subtle floral notes.
Next, there’s the Iced Lavender Oatmilk Latte. This one’s for the espresso lovers! It features Starbucks Blonde Espresso, oat milk, ice, and that sweet lavender flavor. These drinks are available for a limited time, so grab them.
The reaction to these new drinks has been mixed. While some find the lavender flavor subtle and not overpowering, others compare it to “a jar of perfume.” The Iced Lavender Cream Oatmilk Matcha seems to be a hit for its Instagram-worthy looks and unique flavor combination, with the TODAY show crew giving it a thumbs up.
But wait, there’s more! Starbucks isn’t just about drinks this spring. They’re also launching new merchandise, including cold cups, tumblers, water bottles, and a Pastel Pink Curved Mug. Plus, they’re collaborating with artist Shae Anthony for a unique drinkware collection.
For coffee aficionados, Starbucks is bringing back the Odyssey Blend and Anniversary Blend and introducing new flavors like Brown Sugar Cinnamon, Spring Day Blend, and Toasted Coconut Mocha in grocery stores……….
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With Starbucks’ new seasonal flavors and merchandise introduction, consider how limited-time offers and collaborations with artists can influence consumer behavior and brand loyalty. How do these strategies impact the overall market appeal and sales of a global brand like Starbucks?
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Limited offers can affect consumer behavior by giving them FOMO. They see everyone else getting the limited time goods and they don’t want to be lefted out on this experience, so they buy it and then Fomo spreads to others.
Limited offers is definitely effective in influencing customer behaviors pulling them in to get a product while it last before its gone till next year or forever causing increased sales. It also is effective because it starts trends, everyone wants to try these products and even just go with the trend also increasing sales big time.
Limited-time offers and collaborations with artists will make consumers more loyal because they will be willing to buy something that can be shown off or used multiple times because showing off is a big thing in this generation. These strategies positively impact market appeal and sales of a global brand especially if they work out in the long run and makes an impact that’s known widely.