Stellantis resurrects small Fiat 500e EV for the U.S., starting at $34,095 | CNBC
Stellantis, the automotive giant formed in 2021 through the merger of Fiat Chrysler and the French PSA Group, is making waves in the U.S. market by reviving the all-electric Fiat 500e. This move aligns with the company’s strategy to meet stringent fuel economy regulations by introducing more electric vehicles (EVs). The 500e, set to debut as a special edition “(500e)RED” model, boasts a starting price of $34,095, signaling Stellantis’ commitment to the growing electric vehicle market in the United States.
Weighing just over 3,000 pounds, the Fiat 500e is positioned to be one of the lightest all-electric vehicles in its segment. However, it comes with a trade-off, offering a lower range and power than some of its EV counterparts. Imported from Italy, the 500e features 162-foot pounds of torque, an estimated 149 miles of range, and a 0 to 60 mph time of 8.5 seconds. This places it in a unique position within the EV landscape, where performance metrics vary across different models and price points.
The (500e)RED model, in collaboration with the charity (RED) and the ONE Campaign, adds a philanthropic dimension to the vehicle’s release. This partnership aims to contribute to the fight against AIDS and the global effort to eradicate poverty and preventable diseases. As Stellantis makes strides in its electric vehicle offerings, the Fiat 500e signals a new chapter for the company in the U.S. market……..
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Rising Dough
How might Stellantis strategically leverage collaborations with charitable organizations, such as (RED) and the ONE Campaign, to enhance its brand image and contribute to social causes? Consider the intersection of business, marketing, and corporate social responsibility in shaping consumer perceptions and loyalty.
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