Walmart Launches New Private Label | StoreBrands

Walmart, a titan in the retail industry, is embarking on a culinary adventure with its latest venture, bettergoods. Representing its largest private label food launch in twenty years, bettergoods introduces 300 new items across various categories, predominantly priced at less than $5. This expansive range covers everything from frozen foods to beverages, showcasing Walmart’s commitment to providing quality products at affordable prices.

Divided into three distinct pillars, bettergoods aims to cater to a diverse range of consumer preferences. The first pillar, Culinary experiences, promises innovative recipes and premium ingredients, offering delights like Hot Honey Seasoning and Creamy Corn Jalapeno Chowder. Meanwhile, the Plant-based category brings forth vibrant flavors and green branding, featuring items like Oatmilk Non-Dairy Frozen Desserts and plant-based cheese alternatives. Lastly, the “Made Without” pillar caters to various dietary lifestyles, offering options such as gluten-free and artificial additive-free products like Sweet Cream Dairy Creamer and antibiotic-free chicken nuggets.

Scott Morris, Walmart’s senior vice president of private brands, emphasizes that Bettergoods isn’t just a new brand; it’s a commitment to meeting customer expectations for elevated culinary experiences at unbeatable value. Developed in collaboration with suppliers worldwide, the line reflects Walmart’s dedication to sourcing quality, trend-forward ingredients.

Bettergoods is now available both in-store and online, offering convenience through curbside pickup and same-day delivery options. As the rollout continues in the coming months, Walmart aims to solidify its position as a go-to destination for affordable yet high-quality food products……….[read more]

Rising Dough

How do Walmart’s efforts to expand its private label assortment with Bettergoods reflect broader trends in the retail industry’s response to evolving consumer preferences?