Warner Bros. Discovery Spinning Off Max Into Its Own Company & Selling Some Parts Off? One Analyst Begs Them to Do It
Warner Bros. Discovery (WBD) is in hot water, with analysts sounding alarms about its financial future as the world shifts away from traditional cable TV. Jessica Reif Ehrlich, a media analyst at Bank of America, suggests that WBD might need to take some drastic steps to turn things around. She’s recommending some bold moves like spinning off their streaming service, Max, into a separate, debt-free company. This would leave the old-school studio brands to handle the remaining debt, possibly breathing new life into Max and making it more attractive to investors.
WBD’s stock has taken a nosedive, dropping 70% since the company’s big merger in 2022. Ehrlich’s idea is that separating Max could be the key to rejuvenating the platform and enticing fresh investment. Another option on the table is merging WBD with another company or selling off assets to improve its financial health. There were talks about merging Max with Paramount+, but nothing has materialized so far.
The situation with WBD highlights the tough spot that traditional media companies are in as more people cut the cord and move to streaming services. Analysts are pushing for these companies to get creative and come up with innovative strategies to stay profitable in this fast-evolving landscape.
Whether WBD will take these suggestions to heart and make any significant changes remains to be seen. For now, the pressure is on, and the calls for action are growing louder……….
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Rising Dough
How do you think the rise of streaming services and the decline of traditional TV affect the strategies that companies like Warner Bros. Discovery and Paramount need to adopt to stay competitive and attract investors?
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