Amazon to end popular shopping perk for Prime members: ‘I used that all the time!’ | Daily Mail
Amazon’s “Try Before You Buy” service, a perk for Prime members since 2018, will end on January 31. This program allowed shoppers to order clothing, shoes, and accessories, try them at home, and only pay for what they kept—making returns hassle-free. While some users lament the loss of its convenience, others aren’t as surprised, citing personal challenges with the service or noticing the limited selection in recent months.
Amazon explained its decision by pointing to the program’s limited reach and a shift toward AI-powered solutions for sizing. Features like virtual try-ons, personalized size recommendations, and improved size charts are gaining traction among shoppers. The company believes these tools provide a more seamless shopping experience, eliminating the need for try-before-you-buy services.
Initially tested as “Prime Wardrobe” in 2017, the service officially launched the following year and competed with other subscription-based and personal styling services like Stitch Fix and Rent the Runway. However, despite its unique appeal, it didn’t scale to include a broad range of items, which may have hindered its success.
Although this particular perk is ending, Amazon will continue offering free returns for eligible items shipped within the U.S., ensuring Prime members can still shop confidently. As e-commerce evolves, Amazon’s pivot to AI-based solutions demonstrates its ongoing investment in simplifying the customer experience while adapting to market trends………
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Rising Dough
How might businesses balance innovative technology like AI with customer-friendly services to maintain trust and loyalty, especially when decisions could impact consumer convenience?
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