Apple ramps up work on ad-supported Apple TV+ plan | 9to5Mac
Get ready to dive into the world of streaming and advertising with Apple’s latest move. Apple is gearing up to introduce ads to its Apple TV+ platform, and they’re not holding back. They’ve been on a hiring spree, bringing in some big names from the advertising world.
The most recent addition to Apple’s team is Joseph Cady, a former executive from NBCUniversal. With 14 years of experience, Cady is a pro in data-driven and targeted TV advertising. He’s also worked on partnerships with major players like Amazon, Google, and TikTok. This move signals Apple’s serious intent to make a splash in the advertising realm.
Apple’s advertising business, led by Todd Teresi, explores various avenues, including an ad-supported Apple TV+ tier. This is similar to what other streaming services, such as Netflix, have done. Netflix recently introduced an ad-supported plan cheaper than its ad-free option, making it more accessible to a broader audience.
Apple TV+ recently saw a monthly price hike from $6.99 to $9.99. By introducing an ad-supported tier, Apple aims to offer a more affordable entry-level option, potentially aligning its pricing with Netflix’s.
The team expansion doesn’t stop with Cady. Apple has also hired Jason Brum, Chandler Taylor, and Jacqueline Bleazey, all of whom have rich backgrounds in the advertising and streaming industries. This strategic team-building indicates Apple’s commitment to effectively integrating advertising into its streaming service.
As streaming services continue to evolve, Apple’s move into advertising shows a shift in how these platforms are balancing content quality with revenue generation. It’s a fascinating time in the world of digital media, with big names like Apple making strategic plays to stay ahead in the game……….
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Rising Dough
With Apple’s move to integrate advertising into its streaming service, the potential impact on consumer experience and the company’s revenue should be considered. How might this strategy affect the way viewers engage with Apple TV+ and the company’s position in the competitive streaming market?
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