Anheuser-Busch is gearing up for Super Bowl LVIII with a fresh approach to its advertising strategy. After a turbulent year marked by controversy and declining sales, the company is going back to its roots by emphasizing patriotism and humor in its Super Bowl ads. Anheuser-Busch, known for its iconic beer brands like Bud Light, Budweiser, and Michelob Ultra, has secured 2½ minutes of ad space during the Super Bowl, featuring sports stars, Clydesdale horses, and even a humorous genie character from previous campaigns.
The decision to return to old themes comes in the wake of a backlash against Anheuser-Busch’s former influencer, transgender activist Dylan Mulvaney, whose social media posts led to a boycott of Bud Light and a sustained decline in sales. By refocusing on patriotism and humor, the company hopes to repair its image and reconnect with its traditional customer base.
Super Bowl advertising is a high-stakes game, with Anheuser-Busch spending approximately $21 million on airtime alone for this year’s event. The company is banking on these ads to be a turning point in reviving its iconic brands……….[read more]
How do marketing strategies and advertising campaigns impact consumer perception, and how can businesses navigate controversial issues while maintaining brand loyalty?
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