Celebrities are paid a shocking amount for 30-second Super Bowl ads | CNN
In the glitzy world of advertising, the Super Bowl reigns supreme, not just for football enthusiasts but for marketing aficionados as well. Last year, when Ben Affleck made a cameo as a Dunkin’ drive-thru worker during the big game, it didn’t just boost sales—it set records, with Dunkin’ selling more donuts than ever before in a single day. Affleck’s partnership with Dunkin’ didn’t come cheap—he reportedly earned close to $10 million for his appearance, a figure that reflects the colossal stakes of Super Bowl commercials.
But Affleck isn’t the only star cashing in on Super Bowl fever. Larry David, known for “Curb Your Enthusiasm,” pocketed $10 million for an ad with cryptocurrency company FTX. Such astronomical payouts may seem extravagant, but they underline the immense value of celebrity endorsements during the Super Bowl, where brands vie for attention in front of over 115 million viewers.
This year’s lineup of Super Bowl commercials is bursting with Hollywood glitter, featuring icons like Jennifer Aniston, Chris Pratt, and Martin Scorsese, among others. For these stars, a few seconds on screen can translate into multimillion-dollar paychecks, showcasing the symbiotic relationship between fame and advertising. However, landing a Super Bowl gig isn’t just about the money—celebrities are selective, opting for roles that align with their personal brands and values.
But why are these ads worth the exorbitant costs? Simply put, the Super Bowl offers unparalleled reach, with a captive audience eagerly awaiting the commercials as much as the game itself. In an era of fragmented media consumption, the Super Bowl stands as a rare moment of mass attention, making it a prime opportunity for brands to make a lasting impression. With ad space selling out months in advance and prices skyrocketing, the competition is fierce, driving brands to invest heavily in talent, production, and promotion……….
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Rising Dough
How do celebrity endorsements during events like the Super Bowl influence consumer preferences and brand loyalty in an increasingly digital marketplace?
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Celebrities are also known well from the term ‘Influencers’. With consumers seeing their favorite celebrities and otherwise presenting new and interesting products in advertisements, they will be more likely to buy from such a business and use such a product simply due to its familiarity and visual appeal.
Celebrities partnerships with companies and their ads is very smart on the celebrities part. If a company is really want to get big or even be already big but promote something big having an influencer be apart of it is the way to go. Some companies will go to whatever extent to blow up their product. For example say you have Taylor swift in an ad, the way that she is so big will blow up the product just by association.
Celebrity endorsements like in the Superbowl attracts lots of customers , since people like to see there favorite celebritys being apart of something , that will make it more likely that someone will buy a product advertised with a celebrity at the Superbowl.
Have u watch Super Bowl LVIII?
Yes
Using celebrities as a way to promote something is great for both sides. If the consumer sees a celebrity that they know promoting something they’re more likely to buy it because of their love for them and their “credibility”. As for the celebrity they get a big bag of money.