Dairy sales are up: here’s why | Supermarket News

Dairy sales are up: here’s why | Supermarket News

Dairy sales are up: here’s why | Supermarket News

In the ever-changing landscape of the dairy industry, recent reports from the International Dairy Deli Bakery Association (IDDBA) indicate a promising surge in dairy sales during the early months of 2024. This upward trend is a welcome relief after a slump in dairy sales towards the end of the previous year. According to Chad Galer, vice president of product innovation at Dairy Management Inc., dairy products now dominate retail aisles, buoyed by their enduring popularity driven by taste, nutrition, and versatility.

Consumers’ increasing focus on healthier eating habits has played a significant role in driving dairy sales. A growing preference for nutritious options has seen dairy, rich in essential nutrients like protein and calcium, aligning well with this trend. Moreover, the emphasis on gut health has propelled the consumption of yogurt and dairy products with added/high-protein functionality.

One notable trend is the resurgence of cottage cheese, with its high protein content making it a preferred choice among health-conscious consumers. Similarly, there’s a renewed interest in whole-fat dairy products, overturning previous misconceptions about their health effects. This shift is reflected in rising sales figures and legislative moves, such as reintroducing whole milk into school cafeterias after a long hiatus.

Marketing strategies in 2024 highlight the stories behind dairy brands, emphasizing connections with consumers through narratives of tradition, sustainability, and quality. Additionally, the industry is witnessing a rise in plant-based dairy alternatives and products fortified with functional ingredients, catering to evolving consumer preferences for health and sustainability.

As the dairy landscape evolves with the introduction of new products and shifting consumer demands, supermarkets face the challenge of balancing traditional dairy offerings with the growing demand for plant-based alternatives. This dynamic environment underscores the need for retailers to adapt and innovate to meet the diverse needs of consumers……….full-loaf-600x400-1-e1700879832480 Dairy sales are up: here’s why | Supermarket News[read more]

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Rising-Dough-e1700879911412 Dairy sales are up: here’s why | Supermarket NewsHow do shifting consumer preferences towards healthier and more sustainable options impact the marketing strategies of dairy brands?

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ef3d410053e32c289b88df484cda29c8?s=64&d=mm&r=g Dairy sales are up: here’s why | Supermarket News
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Demetrius Jenkins
1 month ago

It is likely wanting the customer wants and it could be beneficial for how much they buy it if they truly like it.

640a3faedae705bb946badf25e405513?s=64&d=mm&r=g Dairy sales are up: here’s why | Supermarket News
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Javien
1 month ago

it will definitely require a lot of changing of their product or the processes that make it. They will definitely have to go by the different strategy to provide consumers with the new healthier and sustainable products.

eb4474712598b40fa1bbbb91a5e6b891?s=64&d=mm&r=g Dairy sales are up: here’s why | Supermarket News
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Anthony
1 month ago

Shifting consumer preferences to more health options will make them more sales by offering more options to choose from and more people most likely buying the products.

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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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3 Comments
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Newest Most Voted
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Demetrius Jenkins
Guest
Demetrius Jenkins
1 month ago

It is likely wanting the customer wants and it could be beneficial for how much they buy it if they truly like it.

Javien
Guest
Javien
1 month ago

it will definitely require a lot of changing of their product or the processes that make it. They will definitely have to go by the different strategy to provide consumers with the new healthier and sustainable products.

Anthony
Guest
Anthony
1 month ago

Shifting consumer preferences to more health options will make them more sales by offering more options to choose from and more people most likely buying the products.

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