Has the Stanley cup hype reached its peak? NBC News

Has the Stanley cup hype reached its peak? NBC News

Has the Stanley cup hype reached its peak? NBC News

In internet trends and fads, a seemingly unlikely star has emerged: the Stanley “Quencher,” a 1-foot-tall stainless steel cup capable of holding 40 ounces of liquid. Initially popularized during the pandemic, this cup has taken on a life of its own, becoming a cultural icon among Gen Z and millennial audiences. Stanley, a company known for making thermoses, once again found itself in the spotlight, topping many holiday wish lists and amassing over 6.8 billion views on TikTok with the hashtag #StanleyCup. Sales projections for 2023 are set to reach a staggering $750 million.

The cup’s popularity hit new heights with the release of a special edition “Winter Pink” cup, available exclusively at Target. This release caused a frenzy both online and in stores, with people camping out in line for hours just to get their hands on one. Some fans even described the cups as having a collectability factor, adding to their allure.

Interestingly, a consumer named Ashlee LeSueur played a crucial role in saving the Quencher from being discontinued in 2019. Her advocacy and collaboration with Stanley led to a resurgence in the cup’s popularity, making it their top-selling product.

While seeing a water bottle gain such a devoted following might be surprising, this isn’t entirely unprecedented. Similar products like Hydro Flask have had their moments of fame. And as the consumer trends evolve, there are already hints of a new water bottle company, Owala, gaining traction among Gen Z users……….full-loaf-600x400-1-e1700879832480 Has the Stanley cup hype reached its peak? NBC News[read more]

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Rising-Dough-e1700879911412 Has the Stanley cup hype reached its peak? NBC NewsHow do companies like Stanley effectively tap into and maintain the loyalty of younger consumers in the ever-changing landscape of internet trends and fads, and what role do collaborations and social media play in this process?

*Click on the “Full Loaf” icon to read the full article! After you read the full article, let us know your thoughts.

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2a0e667b8d943617756ec6fdc02be732?s=56&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News

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695cce1d3cee26fdf894c936683caa33?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Mekayla Graham
4 months ago

Companies maintain the loyalty of younger consumers by giving them special offers, and discounts. Younger consumers see a sale and thinks it’s good deal when they don’t even how the products will work and the benefits of the products.

b8a6488146d1348a679dcd6c99fa03c3?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Christian Garcia
4 months ago

Companies like Stanely effectively maintain the loyalty of younger consumers by providing promotions for these customers or using social media to keep their attraction.

360d9564dc4a912bc5b7d18acdca59bc?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Luis
4 months ago

companies like Stanley use the loyalty of there costars by keeping it trendy in social media and appealing to the audience for example releasing a pink version

96981c4111b7084105fd23fb7927fa1c?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
WALTER B LYNN
4 months ago

Yes cause young customers are buying and loving these cups and companies maintain the interest of the customers by giving discounts and making different ones

768ab26d8dacf1dd735fbd43eb7de359?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Desiree Velez
4 months ago

Companies like Stanley maintain loyalty from younger customers by doing things like staying up to date with the latest trends. Platforms like Instagram, TikTok, and YouTube allow companies like Stanley to engage directly with their audience and create a sense of excitement.

c724e08dff98d01cab5d3b6e9eafa108?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Bascia’Kai Proctor
4 months ago

Companies like Stanley effectively tap into and maintain the loyalty of younger consumers in the ever-changing landscape of internet trends and fads by running specials and having influencers constantly promoting their product. Collaborations and social media plays a huge role in this process, as young people are constantly trying to imitate their social media idol.

3b6a08efe3fdb069a1df11567e86e984?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Sydney H
4 months ago

Different social media platforms help boost products quickly and effectively, which causes a rapid boost in consumers for the company. Then with the social platforms, companies can easily release updates, information, and new products to keep people interested.

a413bf3d70d006fc2103334fb5cf75e3?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Charles
4 months ago

Stanley has essentially capitalized on children’s needs to feel cool and apart of what’s going on, so by marketing Stanley the way they did and making it the “cool” thing to have. Stanley and other companies just have to continue to use this social media tactic

9d1f555915123e0ec938a06ea0d384d1?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Olivia
4 months ago

The Stanley cup is useful to everybody so they have a huge market to sell to. The people that buy a Stanley were influenced from someone either in person or online and then they also influence other people just by using the product.

e140d87b0546db5994704afa20022a49?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Edgar
4 months ago

Companies like Stanley keep the loyalty of young audiences by offering them eye-catching deals and discounts. Since the younger audience is easily deceived by deals like this they’ll buy into with no hesitation.

d366eea7ced4c9eb35c0b458518a2fb2?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
znai johnson
4 months ago

Companies benefit the loyalty of younger consumers by giving them special offers, and discounts. Younger consumers see a sale and thinks it’s good deal when they don’t even how the products will work and the benefits of the products

31ff78fff31d62f867386748ea3bd048?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Liliana
4 months ago

A company like Stanley effectively maintains the loyalty and popularity of younger consumers and adults by advertising all over every type of social media like tik tok, instagram, youtube, snapchat. Also especially younger comsumers are more influenced by the popularity of something and what other people have.

2db21e9f92628358d1437984568b6248?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Marven Salas
4 months ago

Companies like Stanley effectively maintain the loyalty of younger consumers by consistently being involved in trends on many social media for example TikTok , being involved in social media keeps Stanley’s consumers interested which makes its consumers wanting more.

9bcf78dc64d675d9edf6c328a2cc6b12?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Ayana Hicks…
4 months ago

Companies like Stanly Cup can effectively tap into and maintain the loyalty of younger customers by engaging with the younger audience and incorporating more mainstream and relatable content. They also partner with brands that have a greater presence on the younger generations.

64a151b5ddb50a9ebf4ae99ecbc4fd1c?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Tatiana Monsanto
4 months ago

Companies like Stanley maintain the younger-loyal customers by giving them new items in different colors. For example the valentines edition, everyone went crazy for the cup.

5324a30f1de2398fdf81405a163c7cd6?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Adriana Amill
4 months ago

Companies like Stanley effectively tap into and maintain the loyalty of younger consumers because they make special offers and features that bring interest to these consumers. Collaborations and social media plays a role into this because it helps bring more attention to the product meaning the more and more people share and talk about it, it will cause others to notice and want to apart of all the hype.

f90343ac1d25d6a369fc1f7175133a3f?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Ariz
4 months ago

Companies like Stanley effectively tap into and maintain the loyalty younger consumers by embracing internet trends. Collaborations and social media play a crucial role in this process, as seen with the Stanley “Quencher” cup, which became a cultural icon among Gen Z and millennials, gaining popularity through TikTok and exclusive releases.

c38471e5be1e81f7a2489afabbd56cbf?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Doristin
4 months ago

For Stanley to effectively tap into and maintain the loyalty of younger consumers, need to stay updated with internet trend and fads. By collaborating with popular brands and influencers, as well as actively engaging with their audience on social media. These strategies help them build a connection with younger consumers and stay relevant in the ever-changing landscape.

67c9582bf73dba507e8dd6703a92fd02?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Ticarra
4 months ago

companies like stanley maintain the loyalty of younger consumers by keeping their businesses up to date and making sure they reach the right audience. especially these days with the internet and trends everyone follows

ad768adcd39c14ec1176c0a72bb600ac?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Cesar
4 months ago

Stanley has definitely reached his peaks as there videos all over the internet especially tiktok and they have young consumers as teenagers and they have promotions and coupon to keep them as well.

27b3dabf943f33d950d293bb658ef5bd?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Ashley
4 months ago

Companies like Stanley effectively tap into and maintain the loyalty of younger consumers by staying attuned to internet trends and fads, adapting their marketing strategies accordingly. Collaborations with popular influencers or brands, along with a strong presence on social media platforms, play a crucial role in connecting with younger audiences, fostering brand awareness, and building lasting relationships.

f4462b85849cd88ee47e2bcbe838aa66?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Ja’Quayvia S
4 months ago

Companies like Stanley are really good at connecting with younger consumers by staying up-to-date with internet trends and fads. They use collaborations and social media to engage with their audience and create a sense of community. By partnering with popular influencers or brands, they can reach a wider audience and generate excitement around their products. Social media platforms like Instagram and TikTok allow them to showcase their products in a visually appealing way.

cd33bd75b5c5792237128c248c1016e4?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
siaya
4 months ago

Stanley effectively maintain their customers loyalty by offering discounts and releasing new designs. In addition to being sponsor by many on different social platforms.

b79e9be8d0d32ff7b1b8c3185a671b19?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
ysa
4 months ago

Companies like stanley keep their younger audiences entertained by promoting the product on social media and having sponsors to show it off, the loyalty is kept by bringing in new designs and occasionally having sales.

ea1935b3c6616fa93b6c53984cd96534?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Eli
4 months ago

Companies like Stanley can tap into and maintain loyalty among younger consumers by staying attuned to internet trends and fads. Engaging in collaborations with influencers or popular brands can enhance brand visibility and appeal. Utilizing social media platforms effectively allows for direct interaction, showcasing products, and staying relevant in the dynamic online landscape. Adaptability and a genuine understanding of the target audience’s preferences are key factors in building and sustaining loyalty.

640a3faedae705bb946badf25e405513?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Javien
4 months ago

The way Stanley keeps up with its young costumer base even the the internet goes in and out of trends very quickly is by making a name for themselves. Through the huge vast amount of popularity with the Stanley cup they use this to make their company well known. This means when they hop off this trend they still have demand and while their huge blow up from trending may end they will still be successful.

20b058f3999e53cfa4c294d67b14da1b?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Edgar
4 months ago

Stanley maintains loyalty with younger consumers through sustainable practices, strong social media presence, and products aligned with their values.

1eb730efd59599de061f78a60214bdaa?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Lemyah
4 months ago

I believe it’s all about how you promote an object. And a Stanley cup owner I can say that the marketing and the hype was my main reasoning on purchasing one.

a3b1c5a63076d97af8b819f5a28e55e6?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Katherine Lima
4 months ago

Whenever young consumers see something trending on social media they want to be apart of it so they buy the item therefore making the companies richer by the second. Stanley being one of the most popular brands at the moment on TikTok and Instagram benefit from younger consumers because of the popularity that these platforms have given to them.

74d11736b801d6d21346b07fc18ea5d3?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
cmf
4 months ago

Stanley maintains the loyalty of young customers by following all the latest trends as well as keeping everything at a low cost or discount.

62effe8db5b443deadc3e4d36a9700b4?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Jahquez
4 months ago

By efficiently spreading the word about their product through popular influencer and making it seem like you need a Stanley cup will make people buy the product. By seeing others use the product, others will buy it and maintain loyalty making it the cup is here to stay.

0cbdf9cd63c7c9834faf1db71bc34aa8?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Armando Gonzalez
4 months ago

Collaborations with popular influencers or brands help them reach a wider audience and connect with younger consumers. Social media platforms provide a direct channel for engagement, allowing companies to showcase their products, share behind-the-scenes content, and interact with their audience in real-time. By staying active on social media and adapting to internet trends, companies like Stanley can effectively connect with and retain the loyalty of younger consumers.

07a6fa8fe1d4e2732716bd9fa6b2308f?s=64&d=mm&r=g Has the Stanley cup hype reached its peak? NBC News
Guest
Kameron Chatman
4 months ago

In marketing, brand loyalty describes a consumer’s positive feelings towards a brand and their dedication to repeatedly purchasing the brand’s product and services regardless of deficiencies, competitors’ actions, or environmental changes. It can also be demonstrated with other behaviors, such as positive advocacy.

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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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33 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Mekayla Graham
Guest
Mekayla Graham
4 months ago

Companies maintain the loyalty of younger consumers by giving them special offers, and discounts. Younger consumers see a sale and thinks it’s good deal when they don’t even how the products will work and the benefits of the products.

Christian Garcia
Guest
Christian Garcia
4 months ago

Companies like Stanely effectively maintain the loyalty of younger consumers by providing promotions for these customers or using social media to keep their attraction.

Luis
Guest
Luis
4 months ago

companies like Stanley use the loyalty of there costars by keeping it trendy in social media and appealing to the audience for example releasing a pink version

WALTER B LYNN
Guest
WALTER B LYNN
4 months ago

Yes cause young customers are buying and loving these cups and companies maintain the interest of the customers by giving discounts and making different ones

Desiree Velez
Guest
Desiree Velez
4 months ago

Companies like Stanley maintain loyalty from younger customers by doing things like staying up to date with the latest trends. Platforms like Instagram, TikTok, and YouTube allow companies like Stanley to engage directly with their audience and create a sense of excitement.

Bascia’Kai Proctor
Guest
Bascia’Kai Proctor
4 months ago

Companies like Stanley effectively tap into and maintain the loyalty of younger consumers in the ever-changing landscape of internet trends and fads by running specials and having influencers constantly promoting their product. Collaborations and social media plays a huge role in this process, as young people are constantly trying to imitate their social media idol.

Sydney H
Guest
Sydney H
4 months ago

Different social media platforms help boost products quickly and effectively, which causes a rapid boost in consumers for the company. Then with the social platforms, companies can easily release updates, information, and new products to keep people interested.

Charles
Guest
Charles
4 months ago

Stanley has essentially capitalized on children’s needs to feel cool and apart of what’s going on, so by marketing Stanley the way they did and making it the “cool” thing to have. Stanley and other companies just have to continue to use this social media tactic

Olivia
Guest
Olivia
4 months ago

The Stanley cup is useful to everybody so they have a huge market to sell to. The people that buy a Stanley were influenced from someone either in person or online and then they also influence other people just by using the product.

Edgar
Guest
Edgar
4 months ago

Companies like Stanley keep the loyalty of young audiences by offering them eye-catching deals and discounts. Since the younger audience is easily deceived by deals like this they’ll buy into with no hesitation.

znai johnson
Guest
znai johnson
4 months ago

Companies benefit the loyalty of younger consumers by giving them special offers, and discounts. Younger consumers see a sale and thinks it’s good deal when they don’t even how the products will work and the benefits of the products

Liliana
Guest
Liliana
4 months ago

A company like Stanley effectively maintains the loyalty and popularity of younger consumers and adults by advertising all over every type of social media like tik tok, instagram, youtube, snapchat. Also especially younger comsumers are more influenced by the popularity of something and what other people have.

Marven Salas
Guest
Marven Salas
4 months ago

Companies like Stanley effectively maintain the loyalty of younger consumers by consistently being involved in trends on many social media for example TikTok , being involved in social media keeps Stanley’s consumers interested which makes its consumers wanting more.

Ayana Hicks...
Guest
Ayana Hicks...
4 months ago

Companies like Stanly Cup can effectively tap into and maintain the loyalty of younger customers by engaging with the younger audience and incorporating more mainstream and relatable content. They also partner with brands that have a greater presence on the younger generations.

Tatiana Monsanto
Guest
Tatiana Monsanto
4 months ago

Companies like Stanley maintain the younger-loyal customers by giving them new items in different colors. For example the valentines edition, everyone went crazy for the cup.

Adriana Amill
Guest
Adriana Amill
4 months ago

Companies like Stanley effectively tap into and maintain the loyalty of younger consumers because they make special offers and features that bring interest to these consumers. Collaborations and social media plays a role into this because it helps bring more attention to the product meaning the more and more people share and talk about it, it will cause others to notice and want to apart of all the hype.

Ariz
Guest
Ariz
4 months ago

Companies like Stanley effectively tap into and maintain the loyalty younger consumers by embracing internet trends. Collaborations and social media play a crucial role in this process, as seen with the Stanley “Quencher” cup, which became a cultural icon among Gen Z and millennials, gaining popularity through TikTok and exclusive releases.

Doristin
Guest
Doristin
4 months ago

For Stanley to effectively tap into and maintain the loyalty of younger consumers, need to stay updated with internet trend and fads. By collaborating with popular brands and influencers, as well as actively engaging with their audience on social media. These strategies help them build a connection with younger consumers and stay relevant in the ever-changing landscape.

Ticarra
Guest
Ticarra
4 months ago

companies like stanley maintain the loyalty of younger consumers by keeping their businesses up to date and making sure they reach the right audience. especially these days with the internet and trends everyone follows

Cesar
Guest
Cesar
4 months ago

Stanley has definitely reached his peaks as there videos all over the internet especially tiktok and they have young consumers as teenagers and they have promotions and coupon to keep them as well.

Ashley
Guest
Ashley
4 months ago

Companies like Stanley effectively tap into and maintain the loyalty of younger consumers by staying attuned to internet trends and fads, adapting their marketing strategies accordingly. Collaborations with popular influencers or brands, along with a strong presence on social media platforms, play a crucial role in connecting with younger audiences, fostering brand awareness, and building lasting relationships.

Ja’Quayvia S
Guest
Ja’Quayvia S
4 months ago

Companies like Stanley are really good at connecting with younger consumers by staying up-to-date with internet trends and fads. They use collaborations and social media to engage with their audience and create a sense of community. By partnering with popular influencers or brands, they can reach a wider audience and generate excitement around their products. Social media platforms like Instagram and TikTok allow them to showcase their products in a visually appealing way.

siaya
Guest
siaya
4 months ago

Stanley effectively maintain their customers loyalty by offering discounts and releasing new designs. In addition to being sponsor by many on different social platforms.

ysa
Guest
ysa
4 months ago

Companies like stanley keep their younger audiences entertained by promoting the product on social media and having sponsors to show it off, the loyalty is kept by bringing in new designs and occasionally having sales.

Eli
Guest
Eli
4 months ago

Companies like Stanley can tap into and maintain loyalty among younger consumers by staying attuned to internet trends and fads. Engaging in collaborations with influencers or popular brands can enhance brand visibility and appeal. Utilizing social media platforms effectively allows for direct interaction, showcasing products, and staying relevant in the dynamic online landscape. Adaptability and a genuine understanding of the target audience’s preferences are key factors in building and sustaining loyalty.

Javien
Guest
Javien
4 months ago

The way Stanley keeps up with its young costumer base even the the internet goes in and out of trends very quickly is by making a name for themselves. Through the huge vast amount of popularity with the Stanley cup they use this to make their company well known. This means when they hop off this trend they still have demand and while their huge blow up from trending may end they will still be successful.

Edgar
Guest
Edgar
4 months ago

Stanley maintains loyalty with younger consumers through sustainable practices, strong social media presence, and products aligned with their values.

Lemyah
Guest
Lemyah
4 months ago

I believe it’s all about how you promote an object. And a Stanley cup owner I can say that the marketing and the hype was my main reasoning on purchasing one.

Katherine Lima
Guest
Katherine Lima
4 months ago

Whenever young consumers see something trending on social media they want to be apart of it so they buy the item therefore making the companies richer by the second. Stanley being one of the most popular brands at the moment on TikTok and Instagram benefit from younger consumers because of the popularity that these platforms have given to them.

cmf
Guest
cmf
4 months ago

Stanley maintains the loyalty of young customers by following all the latest trends as well as keeping everything at a low cost or discount.

Jahquez
Guest
Jahquez
4 months ago

By efficiently spreading the word about their product through popular influencer and making it seem like you need a Stanley cup will make people buy the product. By seeing others use the product, others will buy it and maintain loyalty making it the cup is here to stay.

Armando Gonzalez
Guest
Armando Gonzalez
4 months ago

Collaborations with popular influencers or brands help them reach a wider audience and connect with younger consumers. Social media platforms provide a direct channel for engagement, allowing companies to showcase their products, share behind-the-scenes content, and interact with their audience in real-time. By staying active on social media and adapting to internet trends, companies like Stanley can effectively connect with and retain the loyalty of younger consumers.

Kameron Chatman
Guest
Kameron Chatman
4 months ago

In marketing, brand loyalty describes a consumer’s positive feelings towards a brand and their dedication to repeatedly purchasing the brand’s product and services regardless of deficiencies, competitors’ actions, or environmental changes. It can also be demonstrated with other behaviors, such as positive advocacy.

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