Leading Drive-Thru Innovation with Wendy’s FreshAI | Wendy’s
Wendy’s is making waves in the fast-food industry with its latest innovation, Wendy’s FreshAI™. Partnering with Google Cloud, the company has developed an industry-leading generative AI platform that aims to revolutionize the drive-thru experience. The goal is to enhance the customer experience by focusing on quality and meeting customers where and how they prefer to order their Wendy’s favorites.
Wendy’s FreshAI™ is not your typical rule-based AI chatbot. Instead, it leverages generative AI to generate responses and adapt in real-time, allowing it to understand casual conversation and handle Wendy’s extensive menu customizations. With over 200 billion ways to order a Dave’s Double®, this technology is a crucial part of innovating the drive-thru experience.
The benefits of Wendy’s FreshAI™ are clear. It improves the speed of service, with some test sites showing service times 22 seconds faster than the average. Accuracy is also a focus, with a success rate approaching 99%. Importantly, Wendy’s FreshAI™ isn’t meant to replace the crew but to empower them. It allows Wendy’s team members to focus on preparing and serving food while providing customers with a personalized and responsive experience.
As Wendy’s continues to expand Wendy’s FreshAI™, they are taking a deliberate approach, focusing on delivering fast, accurate, and consistent drive-thru experiences. The company is also considering integrating AI into other channels like mobile apps, in-restaurant kiosks, and smart home devices to provide the best experience for customers………
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How can businesses leverage AI and automation to enhance customer experiences while maintaining the human touch in their services?
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businesses can leverage of ai and keep human touch too these changes by adding vocabulary that mimic human conversations instead of having stone cold robot responses of just yes no.This can be followed up with a natural human voice too give the idea of a human behind the screen instead of a robot/ai
Businesses can leverage ai because it makes it easier to work. Customers can still maintain human services because there are other positions that need human assistance.
many businesses have been leaning towards AI to do a lot of work, such as taking orders or filling in orders online to reduce the work that people in stores or restaurants have to do