McDonald’s looking to beef up with larger burgers | FOX Business

McDonald’s looking to beef up with larger burgers | FOX Business

McDonald’s looking to beef up with larger burgers | FOX Business

McDonald’s, the iconic fast-food giant, is cooking up something new for its menu: a larger, more satisfying burger. Ian Borden, the company’s CFO, recently announced plans to test this hefty addition in select markets later this year. With an eye on global appeal, McDonald’s aims to ensure this burger becomes a staple in its offerings, potentially reshaping its dominance in the beef market.

This move comes as McDonald’s beef and chicken categories compete neck-and-neck, each boasting an impressive $25 billion annual sales. CEO Chris Kempczinski highlighted the company’s dedication to meeting customer demands for larger, high-quality burgers. McDonald’s has already introduced innovations like the Double Big Mac, featuring four beef patties. It has been tweaking classics like the Big Mac and Quarter Pounder through its “Best Burger” initiative, enhancing taste and quality.

The “Best Burger” initiative has been a significant focus for McDonald’s, with over 80% of its locations already incorporating the improvements. The company aims to have these updates rolled out across almost all its outlets by 2026. With iconic items like the Big Mac and Quarter Pounder generating billions in revenue each, McDonald’s is strategic in its approach to menu innovation, aiming to maintain its market leadership while satisfying evolving consumer preferences…………full-loaf-600x400-1-e1700879832480 McDonald's looking to beef up with larger burgers | FOX Business[read more]

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Rising-Dough-e1700879911412 McDonald's looking to beef up with larger burgers | FOX BusinessHow might McDonald’s expansion into larger, higher-quality burgers impact its market share in the fast-food industry, and what strategies could competitors employ to respond to this move?

*Click on the “Full Loaf” icon to read the full article! After you read the full article, let us know your thoughts.

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12 Comments
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474ae0e1e09d9b045623df75f7c1f7a6?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
Franco C.
16 days ago

If they’re going to keep raising the price of their products so much, then they better be increasing to quality of them. The price should be worth their quality and currently they’re not worth it.

96981c4111b7084105fd23fb7927fa1c?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
WALTER B LYNN
16 days ago

I feel that this is a good and bad change cause customers may not like that much meat they could be on a diet and stop buying while on the other hand some will buy into to it and they can make a lot more sales its a 50/50.

98f571da58ca11cf5c925d15185805d0?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
Hillary
16 days ago

They have to take many things into consideration, many customers will not be willing to pay such high prices for low quality food and should also offer less meat items for customers that aren’t after a hearty meaty item so they can increase their market .

3b6a08efe3fdb069a1df11567e86e984?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
Sydney H
16 days ago

Along with the price increase, quality should be going up as well as opposed to now, quality and quantity aren’t matching up.

ea1935b3c6616fa93b6c53984cd96534?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
Eli
16 days ago

McDonald’s move to larger, higher-quality burgers could attract new customers, potentially increasing its market share. Competitors might respond with product differentiation, price adjustments, marketing campaigns, menu innovation, or by improving customer experience.

a2e16c3afd48ea433638b95d99a3608a?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
Santi carrea
16 days ago

Restaurants need to think about offering better quality at lower prices, and include more vegetarian options to appeal to a wider market.

616b6a256effebf2e7378a3ba9864f70?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
tatiana mosanto
16 days ago

They already have big burgers, and they want to make bigger ones? This will create controversy in the fast-food industry and McDonalds will be painted as the company to make more unhealthy items.

417867b4516d15d7569c83e0a863ef25?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
Javien Cajide
16 days ago

It is possible that McDonald’s will begin to lose profit, because it is most likely that McDonald’s will also start to raise their prices, while their prices are already high. While it is beneficial for McDonald’s to have higher quality foods, a higher prices are not worth it. Competitive companies could simply just compete with McDonald’s prices, and it will most likely only have a negative effect.

31ff78fff31d62f867386748ea3bd048?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
liliana
16 days ago

McDonalds expansion into larger and higher-quality burgers might impact its market share in the fast-food industry by drawing in more customers and bringing a lot of attention to their fast food too. The strategies that others can use is probably do the same but with more natural and organic features possibly

fe8bbddd8e72bdad08a85e8be91b11b0?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
Ameer Reed
16 days ago

McDonalds move into premium burgers could shake up the fast-food industry, forcing competitors to reevaluate their own burger
strategies and product lineups.

dd83535b58a918b5be86cc108e0746a4?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
Anthony T
13 days ago

What McDonald’s did will cause other companies that are raising their prices to also raise the quality of the food they provide their customers with because if they on’t it could lose them customers. Other companies could follow in their steps to reply to this or they could improve their food in another way to make sure that they are still a a competitor to McDonald’s.

c9560bc76773cec6a352a35f634b11e8?s=64&d=mm&r=g McDonald's looking to beef up with larger burgers | FOX Business
Guest
Mike
12 days ago

If the price goes up, the quality should go up

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stonestreetcoffee.com ☕️ **Discover Stone Street Coffee Company - Your Coffee Haven!** Today's Dough readers, if you're on the hunt for exceptional coffee and cold brew, look no further than Stone Street Coffee Company. We at Today's Dough are smitten with their rich coffee blends and refreshing Cold Brew. Stone Street's commitment to quality shines through in every sip. Now, exclusively for our readers, click the banner above to snag a $5 off coupon on your next order. Experience the finest, ethically sourced beans roasted to perfection. Join the Stone Street community, savor top-notch coffee, and elevate your daily brew. ☕️🌟

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12 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Franco C.
Guest
Franco C.
16 days ago

If they’re going to keep raising the price of their products so much, then they better be increasing to quality of them. The price should be worth their quality and currently they’re not worth it.

WALTER B LYNN
Guest
WALTER B LYNN
16 days ago

I feel that this is a good and bad change cause customers may not like that much meat they could be on a diet and stop buying while on the other hand some will buy into to it and they can make a lot more sales its a 50/50.

Hillary
Guest
Hillary
16 days ago

They have to take many things into consideration, many customers will not be willing to pay such high prices for low quality food and should also offer less meat items for customers that aren’t after a hearty meaty item so they can increase their market .

Sydney H
Guest
Sydney H
16 days ago

Along with the price increase, quality should be going up as well as opposed to now, quality and quantity aren’t matching up.

Eli
Guest
Eli
16 days ago

McDonald’s move to larger, higher-quality burgers could attract new customers, potentially increasing its market share. Competitors might respond with product differentiation, price adjustments, marketing campaigns, menu innovation, or by improving customer experience.

Santi carrea
Guest
Santi carrea
16 days ago

Restaurants need to think about offering better quality at lower prices, and include more vegetarian options to appeal to a wider market.

tatiana mosanto
Guest
tatiana mosanto
16 days ago

They already have big burgers, and they want to make bigger ones? This will create controversy in the fast-food industry and McDonalds will be painted as the company to make more unhealthy items.

Javien Cajide
Guest
Javien Cajide
16 days ago

It is possible that McDonald’s will begin to lose profit, because it is most likely that McDonald’s will also start to raise their prices, while their prices are already high. While it is beneficial for McDonald’s to have higher quality foods, a higher prices are not worth it. Competitive companies could simply just compete with McDonald’s prices, and it will most likely only have a negative effect.

liliana
Guest
liliana
16 days ago

McDonalds expansion into larger and higher-quality burgers might impact its market share in the fast-food industry by drawing in more customers and bringing a lot of attention to their fast food too. The strategies that others can use is probably do the same but with more natural and organic features possibly

Ameer Reed
Guest
Ameer Reed
16 days ago

McDonalds move into premium burgers could shake up the fast-food industry, forcing competitors to reevaluate their own burger
strategies and product lineups.

Anthony T
Guest
Anthony T
13 days ago

What McDonald’s did will cause other companies that are raising their prices to also raise the quality of the food they provide their customers with because if they on’t it could lose them customers. Other companies could follow in their steps to reply to this or they could improve their food in another way to make sure that they are still a a competitor to McDonald’s.

Mike
Guest
Mike
12 days ago

If the price goes up, the quality should go up

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